The campaign can be experienced on Google Cartboard, but also on mobile or desktop. By combining WebGL 3D and the integration of a 260-degree video, there is no need to download an app in order to participate.
Peugeot launched an interactive virtual reality experience ‘Catch the Dragon’ this week to introduce the new Peugeot 208.
Creative agency dpdk was tasked to create a film-meets-game combination, consisting of a mix of 360-degree images and a virtual 3D world.
The campaign can be experienced on Google Cartboard, but also on mobile or desktop. By combining WebGL 3D and the integration of a 260-degree video, there is no need to download an app in order to participate.
Pim van Helten, CEO of dpdk, says: “To ensure full focus of the participant, during the production prototype of the gameplay, we have constantly pretested it.
“Also, at the AutoRAI we perfectly monitored how people react to interactive VR experiences. These insights we have used to optimize the campaign and to realise a complete experience on both mobile and web. “
The 360-degree images were shot at one of the most beautiful roads in Europe in the South of France. These images are combined with a virtual 3D world that is rendered in a low-poly stylized look and feel, and includes handmade animations.
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