Pizza Hut prepares tasty new digital initiatives
In a bid to drive more traffic to its revamped website and enhance its 'fun' brand, popular food chain Pizza Hut is to make more use of digital technology, such as mobile marketing and social media.
In a bid to drive more traffic to its revamped website and enhance its 'fun' brand, popular food chain Pizza Hut is to make more use of digital technology, such as mobile marketing and social media.
In a bid to drive more traffic to its revamped website, enhance its ‘fun’ brand and ultimately drive sales, popular food chain Pizza Hut is to make more use of digital technology, such as mobile marketing and social media.
The company is looking to put energy back in to what it describes as a once ‘vibrant’ brand, and will focus on ‘localised content’ such as location-based promotions posted via Facebook, Twitter and Google+.
As well as this, Pizza Hut is also looking to inject the celebrity factor into its digital campaigns, as it looks to promote and celebrate its 40th anniversary by using comedian Paddy McGuinness across its social media channels later this year.
Victoria Clarke, head of digital marketing at Pizza Hut Restaurants, commented: “The Pizza Hut brand is going through a lot of change at the moment and we’re using digital as the primary outlet to communicate those developments to customers. By focusing on content and putting CRM at the heart of what we do, we feel we can stand apart from rivals.”
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