World Player of the Year Cristiano Ronaldo and Barcelona striker Neymar have become the new faces of PokerStars as the online gambling site launches its biggest marketing campaign to date.
World Player of the Year Cristiano Ronaldo and Barcelona striker Neymar have become the new faces of PokerStars as the online gambling site launches its biggest marketing campaign to date.
In two new videos released on PokerStars’ Facebook page, the footballers are seen hanging out with friends playing poker. At the end of one ad Neymar raises the stakes, only to find out he and his opponent have the same cards.
The two footballers have immense global appeal. Real Madrid striker Ronaldo has more than 100 million Facebook fans while Neymar has 53 million followers on the social media site.
The TV ads were shot in Madrid and Barcelona and will premiere around the world on August 17th.
Tarquin Henderson, head of EMEA gaming sales at Facebook said he was delighted with the new campaign: ‘‘People come to Facebook to discover things that matter to them, whether it’s photos from their friends and family, videos from brands they love, or posts from their favourite celebrities.’’
‘‘PokerStars’ campaign combines the best of this – fresh, engaging content from two of the biggest footballers on the planet.’’
He continued: ‘‘Thanks to Facebook’s scale and unparalleled targeting tools, these videos will reach the most relevant audience, from poker and gaming fans to football aficionados.’’
https://www.youtube.com/watch?v=6KYAvJbsWrY
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceScent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longe...
View articleNew partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...
View articleLeading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...
View article30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...
View articleA good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...
View articleOracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...
View articleHow customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
View articleA new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
View article
Leave a Reply
You must be logged in to post a comment.