2011: Social Media FTW
Marketing

2011: Social Media FTW

16y Gary Stein

2011: Social Media FTW

If you want followers, you have to be a leader. Read More

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AOL Partners With Sporting News, Move.com, and Everyday Health
Display Advertising

AOL Partners With Sporting News, Move.com, and Everyday Health

16y Christopher Heine

AOL Partners With Sporting News, Move.com, and Eve...

Trio of content-based deals appears designed to simultaneously improve national coverage and cut costs. Read More...

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Adobe Simplifies Privacy Settings for 'Flash Cookies'
Data insights

Adobe Simplifies Privacy Settings for 'Flash Cookies'

16y Jack Marshall

Adobe Simplifies Privacy Settings for 'Flash Cooki...

Users will be given control over locally stored information from within the browser. Read More...

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Toyota Creates Niche Ads for Yahoo Sports Site ThePostGame
Display Advertising

Toyota Creates Niche Ads for Yahoo Sports Site ThePostGame

16y Kate Kaye

Toyota Creates Niche Ads for Yahoo Sports Site The...

Yahoo partnered with SportsFanLive to produce the new property, which takes a unique horizontal approach to covering sports. Read More...

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There Is More to Performance Marketing Than Measuring Performance
Marketing

There Is More to Performance Marketing Than Measuring Performance

16y Jonathan Shapiro

There Is More to Performance Marketing Than Measur...

You can't just measure results; you have to actively improve them. Read More...

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Microsoft Seeks to Strengthen Agency Ties
Display Advertising

Microsoft Seeks to Strengthen Agency Ties

16y Zachary Rodgers

Microsoft Seeks to Strengthen Agency Ties

Global sales chief Carolyn Everson discusses sales reorg, new ad units, and improved dealings with Publicis. Read More...

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Only 8% of Grocery Shoppers Want Location-Based Coupons
Marketing

Only 8% of Grocery Shoppers Want Location-Based Coupons

16y Christopher Heine

Only 8% of Grocery Shoppers Want Location-Based Co...

A U.K.-based study finds that while mobile coupons have promise, CPG brands may want to avoid location-based targeting. Read More...

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Snowstorm Marketing – Incorporating Weather Strategies
Marketing

Snowstorm Marketing – Incorporating Weather Strategies

16y Robin Neifield

Snowstorm Marketing – Incorporating Weather Strate...

Weather strategies work because they are by nature real-time, localized, and extremely relevant. Read More...

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Move Your E-mail Lead-Nurture Effort Up to the Middle
Email

Move Your E-mail Lead-Nurture Effort Up to the Middle

16y Mike Hotz

Move Your E-mail Lead-Nurture Effort Up to the Mid...

Build prospect relationships based on trust and value, not loose connections based upon offering the lowest price. Read More...

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Controlling the Uncontrollable
Data insights

Controlling the Uncontrollable

16y Rob Graham

Controlling the Uncontrollable

Don't fall into these marketing traps. Read More

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9 New Year's Resolutions for Digital Marketers
Asia

9 New Year's Resolutions for Digital Marketers

16y Michael Zung

9 New Year's Resolutions for Digital Marketers

Here's a list of New Year's resolutions to power you through the year. Read More...

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Data Privacy – Whose Responsibility Is it Anyway?
Asia

Data Privacy – Whose Responsibility Is it Anyway?

16y Dominic Powers

Data Privacy – Whose Responsibility Is it Anyway?

Are consumers taking the same level of care and attention when they are signing up to reward programmes in super markets and department stores? Read M...

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December CPC Search Prices Up Versus 2009
Data insights

December CPC Search Prices Up Versus 2009

16y Jack Marshall

December CPC Search Prices Up Versus 2009

Search ad prices rose across the board in December, year-over-year, as the market continues to grow. Read More...

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New Cox Division to Mix and Match Media
Display Advertising

New Cox Division to Mix and Match Media

16y Susan Kuchinskas

New Cox Division to Mix and Match Media

Cox Cross Media, the digital sales arm of Cox Reps, has combined with Adify. Read More...

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Key Phrase Research - The Heart of It All [Video]
Search

Key Phrase Research - The Heart of It All [Video]

16y Sage Lewis

Key Phrase Research - The Heart of It All [Video]

An overview of Google's keyword tool for search marketing Read More...

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Brand Advertiser and Search in 2011
Asia

Brand Advertiser and Search in 2011

16y Sara Ye

Brand Advertiser and Search in 2011

Marketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year. Read More...

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CES 2011 Highlights
Marketing

CES 2011 Highlights

16y Jeremy Lockhorn

CES 2011 Highlights

A look at two trends that have significant implications for marketers. Read More...

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Handling Spam Complaints: Feedback Loops
Email

Handling Spam Complaints: Feedback Loops

16y Jeanne Jennings

Handling Spam Complaints: Feedback Loops

An in-depth look at feedback loops - what they are, how they can help you, and the process to apply for them. Part one in a four-part series on spam c...

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A 14-Step Blueprint for Customer Conversations
Automation

A 14-Step Blueprint for Customer Conversations

16y Stephanie Miller

A 14-Step Blueprint for Customer Conversations

Tips for building a process and system for efficiently creating repeatable customer conversations. Read More...

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Negative Keywords 101
Search

Negative Keywords 101

16y Ron Jones

Negative Keywords 101

What are negative keywords, how do they work, and what are the benefits of using them? Read More...

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Readers: Don't Miss the Deadline to Weigh In on Do-Not-Track
Data insights

Readers: Don't Miss the Deadline to Weigh In on Do-Not-Track

16y Zachary Rodgers

Readers: Don't Miss the Deadline to Weigh In on Do...

Opportunity to influence the policy debate around online privacy. Read More...

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CES 2011: What Matters to Marketers
Marketing

CES 2011: What Matters to Marketers

16y Anna Maria Virzi

CES 2011: What Matters to Marketers

Marketing experts at CES highlight this year's top trends. Read More...

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Opportunities for Online Marketing in 2011
Marketing

Opportunities for Online Marketing in 2011

16y Anna Maria Virzi

Opportunities for Online Marketing in 2011

A look at some downright boring – and practical – places in need of digital marketing care and attention. Read More...

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RTB Exchanges - 4 Ways for Ad Ops Teams to Adapt
Display Advertising

RTB Exchanges - 4 Ways for Ad Ops Teams to Adapt

16y Rob Beeler

RTB Exchanges - 4 Ways for Ad Ops Teams to Adapt

In auctions, buyers and sellers must reach agreement on the value of an impression. Here's how ad operations fit into the mix. Read More...

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New Year, New Attribution Model
Display Advertising

New Year, New Attribution Model

16y Xuhui Shao

New Year, New Attribution Model

With the anticipated growth of real-time bidding and audience buying in 2011, brands will be able to manage a much larger volume of online advertising...

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Rodale Taps Zemoga for Digital Facelift
Marketing

Rodale Taps Zemoga for Digital Facelift

16y Zachary Rodgers

Rodale Taps Zemoga for Digital Facelift

Relationship will boost ad capabilities and sponsor integration on titles like Men's Health and Runner's World. Read More...

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Report: Online Holiday Spending Up by 12% in 2010
Data insights

Report: Online Holiday Spending Up by 12% in 2010

16y Anna Maria Virzi

Report: Online Holiday Spending Up by 12% in 2010

Sales on biggest online shopping day hit $1.03 billion, according to comScore. Read More...

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