E-mail Marketing Is the Gateway to eCRM
Automation

E-mail Marketing Is the Gateway to eCRM

16y Stephanie Miller

E-mail Marketing Is the Gateway to eCRM

As your organization moves toward a CRM-driven approach, utilize the value of your e-mail marketing talent and data to get you started. Read More...

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Handling Spam Complaints: Unsubscribe Rules
Email

Handling Spam Complaints: Unsubscribe Rules

16y Jeanne Jennings

Handling Spam Complaints: Unsubscribe Rules

Analyze your spam complaints, even if your deliverability is fine. Part two in a four-part series. Read More...

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Social Media Measurement 101
Search

Social Media Measurement 101

16y Ron Jones

Social Media Measurement 101

Define measurable goals, identify your performance metrics, set up your measurement tools, and decide when and how often to measure. Read More...

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Interactive Advertising Makes the World Go 'Round
Marketing

Interactive Advertising Makes the World Go 'Round

16y Pace Lattin

Interactive Advertising Makes the World Go 'Round

Six pros and cons of interactive advertising and how it can affect the industry. Read More...

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U.S. Search Ad Spending Sees Strong Growth
Data insights

U.S. Search Ad Spending Sees Strong Growth

16y Jack Marshall

U.S. Search Ad Spending Sees Strong Growth

Google continues to attract more spend, despite Microsoft and Yahoo's search partnership. Read More...

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Correction: Google's Version of Groupon Is Not Live
Marketing

Correction: Google's Version of Groupon Is Not Live

16y Christopher Heine

Correction: Google's Version of Groupon Is Not Liv...

Search giant will soon join the burgeoning digital deals space. Read More...

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Interactive Marketing: A Crash Course
Marketing

Interactive Marketing: A Crash Course

16y Anna Maria Virzi

Interactive Marketing: A Crash Course

Lessons from Hyper Island's three-day class for creative professionals. Read More...

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Mixed Messages on Future of Privacy Law in 2011
Data insights

Mixed Messages on Future of Privacy Law in 2011

16y Kate Kaye

Mixed Messages on Future of Privacy Law in 2011

Rep. Cliff Stearns said he will revive his privacy bill draft, but a Washington, D.C. privacy lawyer thinks passage of a privacy bill this year is unl...

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Mobile and Display Boost Google's Q4, as New CEO Is Named
Display Advertising

Mobile and Display Boost Google's Q4, as New CEO Is Named

16y Jack Marshall

Mobile and Display Boost Google's Q4, as New CEO I...

Company credits display and mobile with boosting growth. Read More...

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10 Questions for Marketers Before They Brief Their Digital Agency
Asia

10 Questions for Marketers Before They Brief Their Digital Agency

16y Ashok Lalla

10 Questions for Marketers Before They Brief Their...

Before you embark on a social marketing strategy, consider asking and answering these questions. Read More...

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Google Appoints Co-Founder Larry Page as CEO
Search

Google Appoints Co-Founder Larry Page as CEO

16y Jack Marshall

Google Appoints Co-Founder Larry Page as CEO

Current CEO Schmidt will assume new role of executive chairman. Read More...

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Firms Compete to Offer Behavioral Ad Icon
Data insights

Firms Compete to Offer Behavioral Ad Icon

16y Kate Kaye

Firms Compete to Offer Behavioral Ad Icon

TRUSTe is now certified by the industry's self regulatory alliance to enable an ad icon that is generating new revenue streams. Read More...

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Is the Era of Web Mail Over?
Analytics

Is the Era of Web Mail Over?

16y Joe Nguyen

Is the Era of Web Mail Over?

Consumers are spending less and less time on Web-based email, but what is driving this behavioural change? Read More...

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Emailvision Buys Social Marketing Startup
Email

Emailvision Buys Social Marketing Startup

16y Lisa Lacy

Emailvision Buys Social Marketing Startup

ObjectiveMarketer provides social marketing tools to clients like Cisco WebEx and Answers.com. Read More...

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E-mail Relevancy Powered by Privacy
Email

E-mail Relevancy Powered by Privacy

16y Dennis Dayman

E-mail Relevancy Powered by Privacy

Ensure that the right information at the right time and to the right individual is sent out. Read More...

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Going Beyond the Spam
Data insights

Going Beyond the Spam

16y Amy Manus

Going Beyond the Spam

Marrying behavioral targeting with creative allows the message to be a more relevant, useful, and valuable experience. Read More...

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My Social Platform Has More Followers Than You. So What?
Asia

My Social Platform Has More Followers Than You. So What?

16y Vincent Teo

My Social Platform Has More Followers Than You. So...

How do businesses demonstrate value in social media? Here are some ways. Read More...

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E-mail Marketing in China for Global Retail Brands
Asia

E-mail Marketing in China for Global Retail Brands

16y Francis Kwok

E-mail Marketing in China for Global Retail Brands

Global retailers should not overlook email marketing as an effective way to connect with loyal customers in China. Read More...

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U.S. Search Ad Spending Sees Strong Growth
Search

U.S. Search Ad Spending Sees Strong Growth

16y Jack Marshall

U.S. Search Ad Spending Sees Strong Growth

Google continues to attract more spend, despite Microsoft and Yahoo's search partnership. Read More...

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Adobe Acquires Data-Management Firm for Omniture Unit
Data insights

Adobe Acquires Data-Management Firm for Omniture Unit

16y Douglas Quenqua

Adobe Acquires Data-Management Firm for Omniture U...

Demdex gives publishers more control over the behavioral data they collect. Read More...

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Yahoo's Search Share Continues to Fall in December
Data insights

Yahoo's Search Share Continues to Fall in December

16y Jack Marshall

Yahoo's Search Share Continues to Fall in December

Yahoo's share of U.S. searches has fallen while Bing and Google grow. Read More...

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More Channel Consolidation for E-mail?
Email

More Channel Consolidation for E-mail?

16y Jeanniey Mullen

More Channel Consolidation for E-mail?

Can e-mail be the personal assistant of video communications to ensure that meetings are set, reminders sent out, and people are updated on conversati...

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HomeAway's Super Bowl Ad Gets Big Digital Push
Email

HomeAway's Super Bowl Ad Gets Big Digital Push

16y Christopher Heine

HomeAway's Super Bowl Ad Gets Big Digital Push

Vacation rentals brand is arming its network of home renters with customized versions of Super Bowl ad. Read More...

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Search Trends to Watch in 2011
Asia

Search Trends to Watch in 2011

16y Anna Chan

Search Trends to Watch in 2011

Mobile will finally take off and mobile e-commerce will become a reality. Read More...

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HuffPo Hires Include Execs to Hold Social Marketers' Hands
Marketing

HuffPo Hires Include Execs to Hold Social Marketers' Hands

16y Kate Kaye

HuffPo Hires Include Execs to Hold Social Marketer...

Sponsor-created content is a growing part of the site's ad revenue pie, which more than doubled in the past year. Read More...

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U.K. Regulators Clamp Down on Sponsored Tweets
Data insights

U.K. Regulators Clamp Down on Sponsored Tweets

16y Jack Marshall

U.K. Regulators Clamp Down on Sponsored Tweets

Paid-for status updates on social networks must be prominently disclosed. Read More...

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Video Ads Reached Two-Thirds of U.K. Users in November
Data insights

Video Ads Reached Two-Thirds of U.K. Users in November

16y Jack Marshall

Video Ads Reached Two-Thirds of U.K. Users in Nove...

Video ads had greater reach among U.K. users than those in the U.S. over the course of the month. Read More...

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