Customer service shows much-needed improvement online, and Canadians turn to the Web in better-than-expected numbers during the holiday season, accord...
View articleHow can you prepare your company for 2002's B2B marketing climate? Check out Philip's prognostications to find out where you should deploy your resour...
View articleSuper affiliates turn youraffiliate program into their business. Read More...
View articleDefining the rules is the first step in winning the game. Read More
View articleWhat surprises does the year ahead hold for Internet marketers? Gerry has some ideas. Read More...
View articleThe United States will continue to lead the world in the introduction and adoption of electronic bill presentment and payment (EBPP) services through ...
View articleMore than half of American adults with online access visited a government Web site in the past year, according to the National Technology Readiness Su...
View articleHachette Filipacchi combined technology, timing, and travel incentives to lure media buyers into considering its new network of Web sites. Read More...
View articleYou spoke; we listened. Search Engine Marketing it is. Read More...
View articleThe Roman god Janus had it right: Looking back while looking forward is the best way to take stock. Read More...
View articleDespite an economic downturn that has hit the telecommunications industry particularly hard, InfoTech expects WLAN end-user revenue to reach $4.2 bill...
View articleOnly 4 percent of online users in Europe have broadband Internet access, a Forrester Research report found, despite increased usage of the types of ap...
View articleIf announcements out of this week's two big conferences are any indication, everyone's rushing to develop the "hub" around which consumers' digital li...
View articleBelieve it or not, 2001 wasn't all bad. Some positive industry trends emerged that will help propel 2002 beyond the carnage. Read More...
View articleWhen your business phone rings, you answer it. So why are all those emails from customers sitting unanswered? Read More...
View articleMore than ever before, brands need to instantaneously reward their customers for loyalty. At a time when consumers have learned that the whole world c...
View articleAs you start 2002 rested and renewed, it's the perfect time to refresh your memory about the ABCs of email marketing. Read More...
View articleThe eleventh of a multi-part series: Before sending out your newsletter, test, test, and then test some more. Alexis Gutzman outlines some common mist...
View articleThe final word from Jupiter Media Metrix is that, on average, 51.3 million unique visitors went to shopping sites each week during the 2001 holiday se...
View articleWhen you're confronted by rules, you have three options: exit the situation, work within the situation, or change the rules. Read More...
View articleThe pressure's on to monetize all of the traffic that's arriving on merchant sites, but take the high road and listen to your customers rather than ri...
View articleWhat's the buzz? Because it's a New Year, let's turn the tables. YOU tell US! Read More...
View articleMore data from the 2001 holiday shopping season shows women led the way for online purchases, and that the northern states showed more online buying a...
View articleA post-holiday report card from Jupiter Media Metrix found that customer service e-mails are still falling on deaf servers, while Nielsen//NetRatings ...
View articleSpeaking to your customers in your own voice adds value. Can global conglomerates such as Ford and Sony pull off the use of "I" and "we"? Read More...
View articleInteractive television will gain a foothold in many American households as early as the end of 2002, according to a Yankee Group report -- although as...
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