Suppose the reservation agent at an airline or hotel was invariably friendly and helpful. Then, upon arriving at the gate or resort, the weary travele...
View articleBroadband Internet access is being adopted so slowly that GartnerG2 predicts only 10 percent of the households in France, Germany and Britain will hav...
View articleYou think of your competitors as companies offering similar products or services as yours, but your real competitors may be in a completely different ...
View articleEmail acquisition campaigns are scary enough to strike fear into the hearts of even the most intrepid marketers. Lynne shares some pointers to ease yo...
View articleIs the Web making it easier or harder to manage your brand? Here's how to leverage the Internet to your brand's advantage. Read More...
View articleNearly half of all respondents to a survey of high-level technology purchase influencers plan to increase their IT spending in 2002, with systems upgr...
View articleA survey of IT executives and human resource managers by NFO Prognostics found that most IT companies believe employee compensation should be tied to ...
View articleDo you find that your Web site's users sometimes simply don't "get" how to navigate? Read More...
View articleBefore you make a sales pitch, you need to find out specifically what prospects need and want. How about surveying them? Read More...
View articleIf you're not paying money to appear in the media, be prepared to invest time and effort even more wisely. Read More...
View articleStumped by a copywriting project? Confronted by a blank page? Sometimes, the only way to know what you're going to write is by writing. Read More...
View articleThere are more than 78 million remote and mobile workers in the United States, including frequent travelers, telecommuters, multisite workers, non-off...
View articleThe European market for handhelds is still buoyant, IDC found, with an 8 percent increase in shipments for 2001. Read More...
View articleJeanne helps you identify three common -- but easily correctable -- things that may be limiting your success. Read More...
View articleIn this second installment of Paul's series on the major search engines, he gives us the dirt on the ever-popular Google. Read More...
View articleEducational information provider creates efficient, high-performance email delivery system with BoldFish’s technology. Read More...
View articleYou may not get free millions out of the classic Nigerian scam email, but there’s certainly value worth extracting. Read More...
View articlePurchasers increased their use of the Internet in the fourth quarter of 2001, according to a quarterly report from the Institute for Supply Management...
View articleSure, Amazon-style personalization and features would be great, but who's got that kind of dough? If you don't, Sean's got some tips to help you impro...
View articleMost companies with online presences perform dismally when it comes to dealing with customer inquiries. But it doesn't have to be that way. Read More...
View articleTo brand successfully, you need to understand the new instant-gratification consumer mindset arising in the world today. Read More...
View articleIntegrating on- and offline creative efforts is important, but making sure each medium expresses the core message in the most effective way possible i...
View articleNow that you know how to diagnose that persistent malady, Consultivitis, discover the symptoms of a syndrome that often goes hand in hand with it -- C...
View articleThe Internet has provided consumers with a 24-hour channel to shop, and DoubleClick's study of the holiday season found shoppers took advantage of all...
View articleSmall and medium-sized businesses could be a major force in the software market, according to Jupiter Media Metrix, which expects financial management...
View articleYou may think the line between who is an affiliate and who is a merchant is easily distinguishable, but a new breed of affiliates is blurring that dis...
View articleSometimes the best resources to draw on for continuing creativity come from others in the creative community. Read More...
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