When most marketers talk about the future of the Internet, two subjects dominate: broadband and convergence. Broadband promises rich, streaming conten...
View articleThe task of finding the right opt-in email list can be like looking for a needle in a haystack - it ain't always easy. A good broker can make a world ...
View articleSo you've established an affiliate marketing program. Great. But how to get it going? Joel covers some of the best ways to get your program jump-start...
View articleOnline has always taken a back seat to offline in brand building. Yet, online offers the best options for building a meaningful brand options that did...
View articleYou'll be seeing some changes on ClickZ in the very near future. To meet the needs of those who are too busy to keep up with our content, ClickZ's Exe...
View articleForget the spotted owl. These days you'd think B2C e-commerce was an endangered species. From investors to the industry presses, it's open season on t...
View articleThe worldwide security software market is on pace to reach $3.2 billion in 2000, a 22 percent increase over 1999 revenue of $2.5 billion, according to...
View articleRiding in a taxi in Japan, Martin discovered the GPS monitor, a device with targeted ads for a captive audience. Forget TV and print media marketing p...
View articleEver notice the comparison-shopper sites? With cute little names like mySimon, StoreRunner, and DealTime? How do these little shoppers help consumers?...
View articleGone are the days of more than 100 percent growth rates for holiday e-commerce, according to eMarketer, but the fourth quarter is still a do-or-die ti...
View articleWhat will happen to ticket sales through airline Web sites when airline-backed online travel agencies, such as Orbitz and Hotwire enter the market? ID...
View articleAll the telemarketing and spam we're faced with is enough to make one stop and wonder just what marketing is really all about. We hear so many Interne...
View articleRoughly one-third of all expected US households' stock assets will be in online accounts by 2005, according to data compiled by Jupiter Research, even...
View articleThe wireless web revolution may already be here, but consumers have no idea how to use it. Most U.S. consumers don't know enough about wireless phones...
View articleAs metasearch sites improve their capabilities and become better known, the number of people using them will grow even vaster. Ensuring your web site ...
View articleIf ASPs expect to get business from larger companies, they have to be more aggressive in their marketing, according to research by IDC. Read More...
View articleYou've developed a great online campaign, a well-integrated system of executions that play on individual strengths and touch the consumer in a relevan...
View articleTelling stories is something that seems to be part of human nature. Few things are so engaging as a good narrative, whether it's in print or on a TV o...
View articleIt may be treasonous to suggest the old way of doing PR is over. Yet that dark continent of e-zines and online newsletters is certain to change the pr...
View articleJupiter Research predicts big things for business to business commerce in the next five years, but a survey by the Financial Executives Institute and ...
View articleThe Internet does not make everything easier and better, Kevin says. He still has to brush his teeth every day, he still has to drive to get gas, and ...
View articleWe all have them. The less-than-stellar career experiences that we would prefer to sweep under the proverbial carpet and never see or hear about again...
View articleThe vast majority of permission that comes easily is completely worthless. To quote one of Nick's friends: "It smells bad and has the head of a chicke...
View articleWith any obsession comes the desire to amass specialized tools for greater indulgence. Weekend warriors may be satisfied playing their computer games ...
View articleBrand. Anyone who has any experience in marketing understands that having a strong brand can provide a tremendous competitive advantage. So for compan...
View articleThose who deploy HTML campaigns on a regular basis already know how to create designed messages for quick and easy downloading. You know that the over...
View articleThere's been a lot of press about the exploding affiliate marketing industry across the pond in Europe. But little ink has been dedicated to the oppor...
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