TV image spots serve to do nothing more than build name recognition (often confused with any real branding). Not that there's anything wrong with that...
View articleFor the first two years of ClickZ's history, it was just Ann and Andy, along with two or three others who managed to do it all: get the articles, get ...
View articleThe Top 20 e-tailers of July 2000, according to PC Data Online. Read More...
View articleDid you know you can get a lot of statistics about your web site visitors? This data can be vital in helping you market your products and services. Ol...
View articleHow can you build a brand on a canvas smaller than a matchbox? What if you could use only one color (say black on a green background), you had no scop...
View articleThe worldwide market for the ASP industry is forecast to grow from $1 billion in 1999 to $3.6 billion in 2000, to more than $25.3 billion by 2004, acc...
View articleToday, buzz can travel around the globe in a matter of days as networks of consumers email each other, chat, and post their opinions online. More than...
View articleInternet directories have become very popular search tools. There's an advantage to being listed in a directory versus a search engine because directo...
View articleDespite a lack of venture capital investments and some high-profile failures, the North American Internet retailing segment is on pace to surpass $29....
View articleAs a way to kick off your publicity campaign, the press release is dead. It's a casualty of the dot-com wars. You can lay it to rest alongside all tho...
View articleThere are many things web marketers can do to improve web site performance. Ideas for improvements range from running targeted banner ads to adding we...
View articleSometimes life at a start-up seems like one big meeting with no end in sight. How does any actual work get done with everybody tied up in never-ending...
View articleAfter a dozen years in the tech industry and more than 20 years as a computer user, Frank is still chilled to the bone by one sentence: "I've never se...
View articleThe Internet, especially its e-mail and other text-based messaging components, are now the most popular tools people around the world use to communica...
View articleVoice over Internet Protocol telephony (a.k.a. VoIP or IP Telephony) is the best way to put a big dent in your phone bill and make your long-distance ...
View articleEvery touchpoint - even those that come from mistakes - is an opportunity. Quality business can be generated when you fall on your face entirely - if ...
View articleA lot of dot-coms are getting to know what it feels like when the cash runs dry. And all are facing some tough choices. What do you sacrifice first? W...
View articleA Wall Street Journal Report article last week reported that the U.S. Postal Service announced plans for a new email service that would merge online a...
View articleOn the tenth anniversary of the Americans with Disabilities Act, Greg and Emily give you tips and resources for making your site accessible. We alread...
View articleWe love numbers. Big, round, sexy, impossible numbers, like having a roster of affiliates that number in the six digits. Tons of affiliates may look g...
View articleAndy got email from a frustrated reader: "Like I said, I don't expect to hear back from you, but I'm so frustrated... that I thought I'd feel better b...
View articleA survey by PricewaterhouseCoopers has found that few shoppers actually return items purchased from online sites, and those that do are not so dissati...
View articleLast week Yahoo! got some negative publicity over its online auction site in France offering Nazi paraphernalia for sale, which is against French law....
View articleBeyond the banner has never been exclusive to rich media and interstitials, and yet we often forget that there are other options. Advertisers simply a...
View articleDot-com compensation used to mean lower pay with the promise of a payoff in stock options. But with a shortage of high-tech and business professionals...
View articleIf you've read Sean's columns before, you know he's a big booster of the wireless web. A new way of communicating with people any time, anywhere. And ...
View articleMost Internet users are better off paying for an ISP than using a free one, according to report by IDC, but the Strategis Group predicts the free ISP ...
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