Joel takes a look at some of the less obvious affiliate marketing plays - virtual storefronts. Of course, every dot-com from Amazon to eToys to Pets.c...
View articleAn important issue for businesses developing their online strategies is whether they should focus their marketing dollars in partnerships with the big...
View articleHere's a radical idea: When you get an email from a prospect, rethink what's on your web site. Because most people only resort to email when they can'...
View articleThe marriage between the Internet and travel consumers has never been stronger, and brick-and-mortar travel agencies are paying the price, according t...
View articleWith e-commerce growing exponentially and e-tailing sites mushrooming around the globe, the consumer is faced with an infinitely swelling array of cho...
View articleSeveral studies on the subject have found that consumers are unimpressed by the Internet's healthcare offerings in both the commerce and content areas...
View articleAt a time of unprecedented business "velocity" and tumult, it is more important than ever that CEOs have access to good, balanced advice and informati...
View articlePersonalization is a huge issue with existing and wannabe online retailers and web-based businesses these days. Everywhere you turn, companies are tou...
View articleOnline advertising remains a numbers game founded on the premise that the more Internet users you lure to your site, the higher your chances of shifti...
View articleA number of web companies are combining paperless e- commerce with the physical presence of paper - without the delivery cost of a courier - to turn a...
View articleNick tells you about a customer who experienced a shipping screw-up. The company didn't acknowledge making a mistake because its computer said it hadn...
View articleSurveys are everywhere on the web. Fact is, however, many surveys on the web are lousy. From the respondent's point of view, they can be annoying, cum...
View articleSay you've sent out a large email promotion and are reading your preliminary results. You got a ten-percent click- through response. Is that cause for...
View articleOne of the popular topics of traditional media these days is the onslaught of dot-com ads during the Super Bowl. As the story goes, it is the big chan...
View articleWhen Amazon launched its Associates Program in July 1996, it was truly breaking new ground and pioneering a completely new category. Fast-forward to t...
View articleYou want to look at the numbers before signing over your estate to the cult of one-to-one personalization. Only a handful of case studies on the topic...
View articleWhat's the role of retailing in the Internet marketing future? Martin envisions big entertainment centers - the "Disney Worlds" of shoes, cars, and so...
View articleHere we are, safely landed in the new millennium, but have we retired those worn-out 20th-century atoms-and-ink PR tactics? Len doesn't think so. Don'...
View articleResearch done by Gartner Group Inc. puts the worldwide business-to-business e-commerce market at more than $400 billion by the end of the year. Read M...
View articleSteve Case's driving vision has been to make things as simple as possible for AOL users. Twenty million Americans later, only a few begrudgers would d...
View articleSean had a hard time fighting his way to the office through a 12-inch "dusting" o' the white stuff, so he spewed out another top-ten list covering his...
View articleWhen people go back to a web site, they typically look for different information than what they sought on their first visit. Most web marketers want p...
View articleAmazon.com, which spent $86.5 million on sales and marketing in the thirdquarter of 1999, is losing its vice president of marketing, Jaleh Bisharat, w...
View articleWhen David heard Levi Strauss was abandoning the Internet as a distribution outlet, he thought it was a mistake. Sales were above predictions, yet Lev...
View articleNick had a bad dream. He woke up and found that his home was full of free stuff. Free appliances. Free food for the dog. Free clothing. Even a free en...
View articleThe explosion of rich media advertising in 1999 was just that, and it forced many traditional advertising agencies to evaluate how they could offer th...
View articleTHAT is the question. There truly are no hard and fast rules when it comes to this topic because things are changing too rapidly. While it's true that...
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