The Coca-Cola brand has partnered with influential young Vine comedians to co-create a series of comedic Vine videos for teens and will release one ne...
View articleStarting on August 20, a robotic butler will serve guests at Starwood’s Aloft hotel in Cupertino, California. Different from a human bellhop, the robo...
View articleThrough a partnership with real-time product communication platform Brandlive, New Balance is looking to convert interested online consumers into offl...
View articleThe ride-sharing and potato chip brands united for two days to deliver on-demand picnics in a surprise-and-delight effort that used mobile as the faci...
View articleOreo’s Mini Delivery campaign, in which 500 personalized parcels a day are up for grabs for two weeks, highlights the concept of scarcity as a marketi...
View articleLike many brands, Meow Mix hopes nostalgia for an old brand asset will help drum up interest in its latest campaign. But experts say the challenge for...
View articleLevi’s has unveiled a new campaign, the Live in Levi’s Project, which combines storytelling with social media and e-commerce in an interactive video. ...
View articleBritish research firm Juniper found that while mobile coupons are already popular, their frequency of use will explode in the next five years. That co...
View articleThe surprise-and-delight effort gives fans a new way to interact with Lambert’s music and a new way for the brand to engage with women ages 18 to 44. ...
View articleThe campaign, which includes the Internet's Overly Attached Girlfriend and a technology vlogger, underscores the importance of choosing relevant partn...
View articleThe intersection of digital and retail is creating several new trends both globally and in Asia. Here's a look at some of these emerging trends. Read ...
View articleAs the lines continue to blur between customers' online and offline retail worlds, marketers must up their games and offer customers a "joined-up" mul...
View articleThe interactive video campaign will also include content from influencers on Facebook, Twitter, Instagram, and Pinterest. Read More...
View articlePublicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals. Read More...
View articleExpedia is now accepting Bitcoin as a form of payment. The move gives the company cost savings and also allows it to market itself as a high-tech, cus...
View articleStubHub has partnered with Wendy's to offer digital discounts. The move aims to create excitement and change consumer behavior. Read More...
View articleThe social effort from the U.K. supermarket chain has resulted in the purchase of more than 80,000 bottles of wine so far. Read More...
View articleA photo-sharing campaign for Jack Daniel’s Tennessee Honey Whiskey has returned for a second summer with new elements to make it easier for Millennial...
View articleThe Father’s Day campaign includes short, snackable pieces of content and is a good example of what brands should be doing in content marketing, exper...
View articleGroupon's new Gnome service is a customer relationship management tool, a point-of-sale system, and, someday, a local ad platform all in one. Read Mo...
View articleIn the final piece of a two-part series, here are four best practices to improve your landing page conversion rate for your Chinese websites. Read Mor...
View articleThe mobile ad platform sends relevant coupons to shoppers when they are near stores with active deals. Read More...
View articleLet's get you acquainted with the major offerings from China's largest e-commerce giant and explore how it is poised to transform the marketing landsc...
View articleChina is the world's second largest retail market, with e-commerce growth at 84 percent year-over-year. Consider these three trends and what they mean...
View articleA new video from Duracell simultaneously highlights battery power and the power of human connection. Read More...
View articleGucci’s so-called Fringe Mix features what the brand calls fashion-forward DJs and its Bamboo Fringe handbags on a Spotify hub that launched March 11....
View articleThe #ZolTed campaign riffs on the circus theme featured in the brand’s Spring/Summer 2014 campaign and includes a circus character quiz and circus tal...
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