Today’s marketing automation is rapidly evolving, and there are more ways than ever for marketers to personalize their messaging and reach buyers wher...
View articleAs part of our mission to help demystify the marketing technology landscape, we’ve tasked our research team with creating a weekly report that will co...
View articleWithin the ClickZ enterprise SEO tools buyers guide, Ahrefs received positive scores in all major categories. In particular, it was praised for the de...
View articleAs part of our mission to help demystify the marketing technology landscape we’ve tasked our research team with creating a weekly report that will cov...
View articleConsumers generally hate retargeting, which they associate with the worst of it—the ads that follow them around the Internet—yet marketers seem to lov...
View articleWithin the ClickZ enterprise SEO tools buyers guide, BrightEdge received positive scores across all the categories that matter to advanced search mark...
View articleB2B marketers looking to develop relationships with buyers at all stages of the sales funnel are using marketing automation to create highly personali...
View articleBy 2020, e-commerce is set to become a $4.058 trillion industry, which has many small businesses scrambling to find e-commerce platforms offering scal...
View articleGoogle is restricting the use of DoubleClick IDs post-GDPR. What does this change mean for independent attribution technologies? How can marketers ada...
View articleMarketing attribution can save marketers from spending their budget without being able to analyze their best-performing channels. Now it’s time to exp...
View articleAs content becomes more sophisticated, so should content management systems (CMS). Here are a few questions to help simplify your search for a CMS tha...
View articleDespite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...
View articleAs marketing attribution becomes more important, marketers face the challenge of picking the best attribution model for their business. Multi-channel ...
View articleScott Brinker's latest audit of the Marketing Technology Landscape shows a 27% growth in the number of marketing technology solutions, up from 5,381 t...
View articleThe most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...
View articleThe growth of the marketing technology landscape has made it harder for marketers to pick the best tool for their company. The larger the number of av...
View articleIt’s more important than ever nowadays to understand your most effective channels. In a multi-channel world, attribution becomes harder and marketers ...
View articleFacebook's announcement of its Watch video service is a clear bid to tap into the lucrative TV market. How will it affect digital ad spend, and what d...
View articleMarketing attribution has become a growing trend among marketers over the last year. In fact, 63% of US marketers are ready to increase their prioriti...
View articleDon’t let the complexity scare you. The key to a successful Customer Data Platform selection project is taking things one step at a time. Start with...
View articleThe ClickZ bid management tools buyers guide evaluates a range of market-leading technologies, including Kenshoo. Throughout our customer survey, Kens...
View articleIn the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...
View articleWithin our Bid Management Buyers Guide, there were some clear strengths highlighted by Acquisio customers. In particular, the platform’s core bid mana...
View articleToday marks the launch of the ClickZ buyers guide for bid management tools, covering a range of market leading vendors. Based on the results of months...
View articleWe caught up with Sam Jarvis, CEO of HubBox, to discuss the challenges and opportunities in the Ecommerce delivery industry, and how his company is de...
View articleIn the first of our new focused series on marketing measurement, attribution, and data, we look at 5 things to consider when selecting a multi-touch a...
View article2018 has been called the year of video marketing. So was 2017 and several years before that, too, for that matter. It’s always “the year of video” bec...
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