A move on the interactive world's hottest market. MD Erlandsson and ECD Kay Höök join from Digitas Sweden. Read More...
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View articleWhile there are no universal metrics for mobile, here's what you could use for mobile web and SMS campaigns. Read More...
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View articleShe replaces Liz Ross, who moved to Mediabrands Ventures in January. Read More...
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View articleNew tweaks prove it's not all about exchange-traded media. Read More...
View articleFacebook's audience number continues to overshadow Google but statistics show search trends between the two tell a different story. Read More...
View articleDiffering online ad strategies could explain audience variation. Read More...
View articleYield optimization firm joins Google's stack of display advertising platforms. Read More...
View articleA look at challenges that ad networks must overcome to deepen advertiser and agency relationships. Read More...
View articleA video becomes "steamier and wilder" the more people watch it. Read More...
View articleAlso in mobile: rising spend from retailers; most use devices while watching TV. Read More...
View articleWin for UM in San Francisco includes Green Works, Pine-Sol, Kingsford, and other brands Read More...
View articleTablets are used mainly in the home, smartphones across a range of situations. Read More...
View articleTen things publishing experts would spend $10 million on to start a digital-only magazine. Read More...
View articleTools can help open up opportunities for advertisers. Read More...
View articleTaykey targets based on trending topics and keywords in social media. Read More...
View articleTablet marketing remains in its infancy, but lessons are being learned. Read More...
View articleHow much are consumers willing to pay to avoid ads? Read More
View articleTough love for sales and marketing efforts. Read More...
View articleMarketers must embrace both channels to mirror consumer behavior. Read More...
View articleRIM's share of subscribers continues to plummet. Read More...
View articleTo be agile and responsive, companies need to abandon the notion of campaigns and embrace the concept of channels. Here are five rules for managing a...
View articleFuses mobile with out-of-home for innovative mobile coupon campaign. Read More...
View articleA partnership with designer Bisou Bisou and graduate students. Read More...
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