Tips for joining the mobile marketing frontier. Read More...
View articleHow to explain the view-through conversion rate to advertisers. Read More...
View articleWith more than one billion consumers in Asia still using 2.5G mobile devices, here are three marketing myths that must be busted. Read More...
View articleA look at how consumers in India are accessing the Internet and the most popular search categories. Read More...
View articleCompany expands its ad offerings with mobile retail technology vendor. Read More...
View articleThe offers platform is available to businesses in the U.S., U.K., and Ireland and allows advertisers to limit the life of offers. Read More...
View articleAn examination of the social couponing revenue model. Read More...
View articleMarketers must understand the difference between blasting impressions and deploying safe targeting tactics. Read More...
View articleOnline retailer hopes to divert holiday spending from stores to the Web with iPhone application. Read More...
View articleYahoo is set to launch a series of interactive outdoor touch-screen games to push its mobile apps. Read More...
View articleAs more and more users visit social networks on their mobile devices, it is critical for companies to engage consumers on these channels. Read More...
View articleSports Authority, Pepsi, and JC Penney plan yuletide campaigns on Foursquare, while Walmart, Best Buy, and Target give geo-social a 'Whrrl.' Read More...
View articleSearch giant's nascent TV ad buying platform bounces back from NBC loss with influx of new inventory from FiOS. Read More...
View articleRenault, L’Oréal, and numerous other advertisers hope to see iAd campaigns live in Europe by Christmas. Read More...
View articleMany companies are redesigning their websites to accommodate the iPad or creating custom sites. Here are a few examples. Read More...
View articleThe mobile Web stands to become an effective marketing platform. Watch for these advances in 2011. Read More...
View articleWe must as an advertising and marketing industry ensure that relevance drives mobile marketing and communications innovation, and we are not simply de...
View articleLong-form video site served twice as many ads as other video properties over the course of the month. Read More...
View articleSince women represent 51 percent of the U.S. population and control 80 percent of purchasing power worldwide, maybe it's time advertisers started mark...
View articleReport suggests Apple is struggling to sell iAds in Europe as easily as it did in the U.S. Read More...
View articleLean Cuisine, Febreze, and Cottonelle are also onboard with 11-year-old SheKnows.com's new original programming initiative. Read More...
View articleCompany offers its home page advertisers a bonus cause-related ad unit. Read More...
View articleAs new technologies go to market, marketers must be aware how user experience impacts brand image and ensure its digital experience makes customers fe...
View articleFour signs it's time to dip your toes in the mobile waters. Read More
View articleMaybe it's time to consider celebrities as media partners. Publishers are. Read More...
View articleThe social giant's location-based platform isn't just for iPhone users anymore; Blackberry and Android are now part of the mix. Read More...
View articleWayne Powers, a former Time Media Group exec, will be based in New York. Read More...
View article