Location-Based Services: Ready for the Main Stream?
Media

Location-Based Services: Ready for the Main Stream?

20y Laura Marriott

Location-Based Services: Ready for the Main Stream...

The time's getting closer for location-based targeting services on mobile devices. Read More...

View article
Global VoIP Market Takes Hold
Data insights

Global VoIP Market Takes Hold

20y Enid Burns

Global VoIP Market Takes Hold

The voice over IP (VoIP) market grew 83 percent worldwide in 2005, with pure-play, cable and telecoms all competing for market share. Read More...

View article
Mobile Couponing on the Verge
Media

Mobile Couponing on the Verge

20y Pete Lerma

Mobile Couponing on the Verge

We really mean it this time. Read More

View article
Is Everyone in Showbiz?
Media

Is Everyone in Showbiz?

20y Dorian Sweet

Is Everyone in Showbiz?

User-generated advertising is growing. Is self-realized stardom inevitable? Read More...

View article
Keeping It Simple
Media

Keeping It Simple

20y Tessa Wegert

Keeping It Simple

Will you gain more from partnering with the big players or patronizing the companies that continue to keep things simple? Read More...

View article
The Value of Content-Related Text Advertising
Media

The Value of Content-Related Text Advertising

20y Hollis Thomases

The Value of Content-Related Text Advertising

Online video may bring pizzazz to Web advertising, but don't underestimate the power of relevant text messages. Read More...

View article
Mobile Internet Population Grows
Data insights

Mobile Internet Population Grows

20y Enid Burns

Mobile Internet Population Grows

Mobile Internet users numbered 34.6 million in June, and 81 percent of those users had access to enhanced Internet browsing for more Web-like experien...

View article
An Analysis of the Google/Viacom Video Deal
Media

An Analysis of the Google/Viacom Video Deal

20y Ian Schafer

An Analysis of the Google/Viacom Video Deal

A major content producer and the largest advertising network in the world have partnered to prove a syndicated video ad model can work. Read More...

View article
Targeting Takes Another Step Forward
Media

Targeting Takes Another Step Forward

20y Tessa Wegert

Targeting Takes Another Step Forward

A look at site and media optimization products from [x+1]. Read More...

View article
Mobile Search
Media

Mobile Search

20y Laura Marriott

Mobile Search

Awareness of mobile search continues to grow, creating new opportunities for brands and agencies to exploit the power of the mobile channel. Read More...

View article
A Simply Perfect Campaign Launch
Media

A Simply Perfect Campaign Launch

20y Pete Lerma

A Simply Perfect Campaign Launch

A few considerations when planning the online component of a cross-media campaign. Read More...

View article
The DVR: Return of Digital's Prodigal Son
Media

The DVR: Return of Digital's Prodigal Son

20y Dorian Sweet

The DVR: Return of Digital's Prodigal Son

Will the DVR trump the Web for ad dollars? Or are we headed for a messy sibling rivalry? Read More...

View article
Online Video Growth to Continue
Data insights

Online Video Growth to Continue

20y Enid Burns

Online Video Growth to Continue

Portals and online content aggregators build out video services as demand increases. Read More...

View article
Viral Marketing Gets Structured
Media

Viral Marketing Gets Structured

20y Tessa Wegert

Viral Marketing Gets Structured

Viral marketing is lightning in a bottle. Is there a way to create it? Read More...

View article
Text Messaging Outpaces Voice in U.K.
Data insights

Text Messaging Outpaces Voice in U.K.

20y Enid Burns

Text Messaging Outpaces Voice in U.K.

Text overtakes voice calls among U.K. mobile users, while characteristics of six distinct groups emerge. Read More...

View article
Google, the Media Network, Part 2
Media

Google, the Media Network, Part 2

20y Hollis Thomases

Google, the Media Network, Part 2

Google's a search engine? Think again! A step-by-step guide to wrapping your mind around Google as a media network. Part two of a series. Read More...

View article
A ‘Tail’ of Two Videos
Media

A ‘Tail’ of Two Videos

20y Ian Schafer

A ‘Tail’ of Two Videos

The impact of communities, social networks, and user-generated content on online video advertising -- and on consumer tolerance. Read More...

View article
Revisiting IntelliTXT
Media

Revisiting IntelliTXT

20y Tessa Wegert

Revisiting IntelliTXT

Skepticism hasn't slowed Vibrant Media, which recently introduced IntelliTXT Video. Read More...

View article
Mobile Marketing: An Agency Perspective
Media

Mobile Marketing: An Agency Perspective

20y Laura Marriott

Mobile Marketing: An Agency Perspective

The three inhibitors to brands engaging mobile at the agency level. Read More...

View article
Is MySpace an Advertiser Space?
Media

Is MySpace an Advertiser Space?

20y Pete Lerma

Is MySpace an Advertiser Space?

The opportunities, and pitfalls, of advertising on the fast-growing social network. Read More...

View article
Are You Your Audience?
Media

Are You Your Audience?

20y Dorian Sweet

Are You Your Audience?

Has technology alienated us from a common advertising experience? Read More...

View article
The Interactivity of AdSpace
Media

The Interactivity of AdSpace

20y Tessa Wegert

The Interactivity of AdSpace

With its digital, perhaps even interactive, ad placements, AdSpace Networks is breaking all the rules. Read More...

View article
Google, the Media Network, Part 1
Media

Google, the Media Network, Part 1

20y Hollis Thomases

Google, the Media Network, Part 1

Google's a search engine? Think again! A step-by-step guide to wrapping your mind around Google as a media network. Part one of a series. Read More...

View article
All for One or One for All?
Media

All for One or One for All?

20y Dorian Sweet

All for One or One for All?

How many rich media ads belong in an online campaign? Read More

View article
Interactivity With a Mission
Media

Interactivity With a Mission

20y Tessa Wegert

Interactivity With a Mission

Racking your brain to come up with something to include in a banner? Look to your Web site. Read More...

View article
Mobilecasting: Awareness Is Key to Driving the Medium
Media

Mobilecasting: Awareness Is Key to Driving the Medium

20y Laura Marriott

Mobilecasting: Awareness Is Key to Driving the Med...

Podcasting and mobile combine to offer marketers a vibrant new channel with which to reach consumers. Read More...

View article
Slow Adoption for Mobile Video
Audience

Slow Adoption for Mobile Video

20y rumo

Slow Adoption for Mobile Video

Over half of mobile video equipped consumers don't bother to watch. Read More...

View article
1 155 156 157 158 159 228