Increase Performance With Multivariate Testing
Media

Increase Performance With Multivariate Testing

21y Pete Lerma

Increase Performance With Multivariate Testing

We have sophisticated tracking and optimization systems for online campaigns. Yet do we look beyond what happens at the advertising level? Read More...

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The Rich Media Ad: A Thing of Beauty
Media

The Rich Media Ad: A Thing of Beauty

21y Dorian Sweet

The Rich Media Ad: A Thing of Beauty

Beauty is more than skin deep. Provide rich media ad viewers with beauty and substance in all three layers of the experience. Read More...

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High-Speed Internet Subscribers Revved in 2004
Data insights

High-Speed Internet Subscribers Revved in 2004

21y Enid Burns

High-Speed Internet Subscribers Revved in 2004

High-speed Internet subscriptions increased to 37.9 million in 2004. Read More...

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No More Lazy Summer Days for Media Buyers
Media

No More Lazy Summer Days for Media Buyers

21y Tessa Wegert

No More Lazy Summer Days for Media Buyers

Once, the lazy days of summer meant ad campaigns were languid or absent. Now, when the heat is on there are ad opportunities to be had. Read More...

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DM Suppliers Need 21st-Century Marketing
Media

DM Suppliers Need 21st-Century Marketing

21y Hollis Thomases

DM Suppliers Need 21st-Century Marketing

Some DM industry suppliers could use a good dose of education -- and Internet marketing awareness. Read More...

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Sample This
Media

Sample This

21y Ian Schafer

Sample This

Active online video ads may be the solution for brands hoping to maintain some control in a consumer-controlled environment. Read More...

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Thinking Outside the Media Buy
Media

Thinking Outside the Media Buy

21y Tessa Wegert

Thinking Outside the Media Buy

Elevate your brand -- without spending a fortune on a chicken breast shaped like the Pope. Read More...

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Media Meshing: An Evolution in Media Consumption
Media

Media Meshing: An Evolution in Media Consumption

21y Pete Lerma

Media Meshing: An Evolution in Media Consumption

How can you take advantage of the next step in media consumption? Read More...

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Blogs: A Rich Media Ad Playground?
Media

Blogs: A Rich Media Ad Playground?

21y Dorian Sweet

Blogs: A Rich Media Ad Playground?

The online community creates a community of ideas about your company, without your involvement. Read More...

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Video Content Goes Interactive
Media

Video Content Goes Interactive

21y Tessa Wegert

Video Content Goes Interactive

Marketers can finally utilize online video without giving up interactivity. Read More...

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Is "Advertorial" a Four-Letter Word? Part 2
Media

Is "Advertorial" a Four-Letter Word? Part 2

21y Hollis Thomases

Is "Advertorial" a Four-Letter Word? Part 2

Is paid editorial evil? Last of a series. Read More

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The Kids Are Alright (and Watching Online Music Videos)
Media

The Kids Are Alright (and Watching Online Music Videos)

21y Ian Schafer

The Kids Are Alright (and Watching Online Music Vi...

Music videos have moved online. If you neglect to integrate advertising with this kind of content, you'll soon wonder where your audience went. Read M...

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Branded Content: Advertorial's Kissing Cousin
Media

Branded Content: Advertorial's Kissing Cousin

21y Tessa Wegert

Branded Content: Advertorial's Kissing Cousin

If your client's product or service doesn't lend itself to advertorial, consider creating branded content instead. Read More...

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Campaign Brand Optimization
Media

Campaign Brand Optimization

21y Pete Lerma

Campaign Brand Optimization

Tracking brand metrics against audience segments across a number of variables. Read More...

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What Makes Your Advertising Viral?
Media

What Makes Your Advertising Viral?

21y Dorian Sweet

What Makes Your Advertising Viral?

Why your next rich media creative idea probably isn't yours. Read More...

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Ads That Please Consumers
Media

Ads That Please Consumers

21y Tessa Wegert

Ads That Please Consumers

Delivering advertising when, where, and how consumers want it is a challenge for marketers. Three lessons for ads that please. Read More...

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America's Most Unwired Cities
Audience

America's Most Unwired Cities

21y Enid Burns

America's Most Unwired Cities

Seattle claims 'Most Unwired' title from San Francisco. Read More...

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Is "Advertorial" a Four-Letter Word? Part 1
Media

Is "Advertorial" a Four-Letter Word? Part 1

21y Hollis Thomases

Is "Advertorial" a Four-Letter Word? Part 1

Is paid editorial evil? Part one of a series. Read More...

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Can You See Me Now?
Media

Can You See Me Now?

21y Ian Schafer

Can You See Me Now?

If your most valuable audiences can't see your rich media ad on an 'incompatible' browser, did the ad make an impression? Read More...

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Broadband Population Growth Continues
Data insights

Broadband Population Growth Continues

21y Enid Burns

Broadband Population Growth Continues

As online population matures, broadband will reach a even wider audience. Read More...

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Cookie Deletion: How It Affects Media Buyers
Media

Cookie Deletion: How It Affects Media Buyers

21y Tessa Wegert

Cookie Deletion: How It Affects Media Buyers

Cookies are an essential component of media buying. What cookie deletion means to buyers and how to handle the situation. Read More...

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Broadband Boosts E-Commerce, New Media Adoption
Ad Industry Metrics

Broadband Boosts E-Commerce, New Media Adoption

21y Enid Burns

Broadband Boosts E-Commerce, New Media Adoption

Broadband adoption spurs online activity, but each sector finds its own settling point. Read More...

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Outlook: Enthusiasm, Optimism, and Confidence
Media

Outlook: Enthusiasm, Optimism, and Confidence

21y Pete Lerma

Outlook: Enthusiasm, Optimism, and Confidence

Interactive media's glorious resurgence. Read More...

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Telling A Richer Story
Media

Telling A Richer Story

21y Dorian Sweet

Telling A Richer Story

Technology enables online professionals to tell stories in a different way. What's needed now are the story tellers. Read More...

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Meet Mobile Video
Media

Meet Mobile Video

21y Tessa Wegert

Meet Mobile Video

When the small screen gets smaller, do advertising opportunities grow? Read More...

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The Incredible Disappearing Web Ads
Media

The Incredible Disappearing Web Ads

21y Hollis Thomases

The Incredible Disappearing Web Ads

A new plug-in allows Firefox users to strip all the ads from a Web page. Read More...

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Successful Online Video Campaigns
Media

Successful Online Video Campaigns

21y Tessa Wegert

Successful Online Video Campaigns

Developing a successful online video campaign is no longer as simple as making a buy and converting TV footage for Web use. Two campaigns show how it'...

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