Ring Tone Revenues to Grow as Handsets Advance
Data insights

Ring Tone Revenues to Grow as Handsets Advance

21y Enid Burns

Ring Tone Revenues to Grow as Handsets Advance

Projected ring tone revenues are set to increase significantly as new phones phase out old handsets. Read More...

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Cookie Deletion: The Good News
Media

Cookie Deletion: The Good News

21y Pete Lerma

Cookie Deletion: The Good News

If people are deleting cookies, are our campaigns actually performing better than we thought? Read More...

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I Want My VOD!
Media

I Want My VOD!

21y Dorian Sweet

I Want My VOD!

Closing the gap between online video delivery's promises and reality. Read More...

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Online TV Takes Off
Media

Online TV Takes Off

21y Tessa Wegert

Online TV Takes Off

Eager to meld TV's flash and familiarity with the Web's reach and interactivity? Look no further than online TV networks. Read More...

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Travel Industry Cold-Shoulders Metasearch
Media

Travel Industry Cold-Shoulders Metasearch

21y Hollis Thomases

Travel Industry Cold-Shoulders Metasearch

Discontents with metasearch: what advertisers want from the engines. Read More...

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Wireless E-Mail Drives PDA Sales
Audience

Wireless E-Mail Drives PDA Sales

21y Enid Burns

Wireless E-Mail Drives PDA Sales

Manufacturers offering wireless e-mail access gain the most market share. Read More...

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The History Channel's Mobile Marketing Future
Media

The History Channel's Mobile Marketing Future

21y Tessa Wegert

The History Channel's Mobile Marketing Future

Mobile marketing is on the verge of a major explosion in North America. Campaigns that don't include mobile may become ancient history. Read More...

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The Mobile Marketing Manifesto
Media

The Mobile Marketing Manifesto

21y Pete Lerma

The Mobile Marketing Manifesto

Think America isn't ready for mobile marketing? Think again. Read More...

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Targeting: The Creative Downside
Media

Targeting: The Creative Downside

21y Dorian Sweet

Targeting: The Creative Downside

Now, the brand managers can start to hate technology (and maybe sometimes to love it). Read More...

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Search, Ads by Phone
Media

Search, Ads by Phone

21y Tessa Wegert

Search, Ads by Phone

Local businesses eager to supplement current advertising efforts should prepare for an influx of interactive offerings. Read More...

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Random Musings on 10 Years of Online Advertising
Media

Random Musings on 10 Years of Online Advertising

21y Hollis Thomases

Random Musings on 10 Years of Online Advertising

The good, the bad, the still-to-be-achieved. Read More...

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Play Ball! Advertising to Sports Fans
Media

Play Ball! Advertising to Sports Fans

21y Tessa Wegert

Play Ball! Advertising to Sports Fans

Advertisers catering to sports fans and enthusiasts can find just the right placement. Sports-related sites are ready and willing to play. Read More...

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Interactive Marketing Associations: Get Involved!
Media

Interactive Marketing Associations: Get Involved!

21y Pete Lerma

Interactive Marketing Associations: Get Involved!

A half-dozen best practices for starting -- or improving -- a local interactive marketing association. Read More...

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Video à No-No
Media

Video à No-No

21y Dorian Sweet

Video à No-No

Relevant online video requires more effort than repurposing that B-roll and claiming it's the new growth trend. Read More...

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Mobile Content, Application Use Rising
Data insights

Mobile Content, Application Use Rising

21y Sean Michael Kerner

Mobile Content, Application Use Rising

Mobile gaming, text messaging and IM all soar in popularity. Read More...

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Promotional Blogs on the Rise
Media

Promotional Blogs on the Rise

21y Tessa Wegert

Promotional Blogs on the Rise

Blogs that promote films, TV shows, even jeans are more popular and more creative than ever. Some examples of what's working. Read More...

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Prepping Online Advertising Newbies
Media

Prepping Online Advertising Newbies

21y Hollis Thomases

Prepping Online Advertising Newbies

Sure, it's a process. But the more we educate and prepare advertisers upfront, the more we minimize tension, missed deadlines, and undue expectations....

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Downsizing: Small Ads, Big Results
Media

Downsizing: Small Ads, Big Results

21y Tessa Wegert

Downsizing: Small Ads, Big Results

When it comes to online ads, sometimes less is more. Read More...

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Viral Marketing and Media: Mutually Exclusive?
Media

Viral Marketing and Media: Mutually Exclusive?

21y Pete Lerma

Viral Marketing and Media: Mutually Exclusive?

Forward-to-a-friend is where viral media ideas should begin, not end. Read More...

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Rich Media Darwinism
Media

Rich Media Darwinism

21y Dorian Sweet

Rich Media Darwinism

Like any species, the rich media ad is evolving in response to its environment. Read More...

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GoText Offers PPC Ads to Niche Marketers
Media

GoText Offers PPC Ads to Niche Marketers

21y Tessa Wegert

GoText Offers PPC Ads to Niche Marketers

Smaller advertisers can enjoy the same quality of placement as their larger competitors, while staying focused on results. Read More...

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Half of Online Media Buyers Don't Like Media Reps
Media

Half of Online Media Buyers Don't Like Media Reps

21y Hollis Thomases

Half of Online Media Buyers Don't Like Media Reps

Publishers, are you listening? Read More

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Launch That Campaign With A Bang!
Media

Launch That Campaign With A Bang!

21y Tessa Wegert

Launch That Campaign With A Bang!

It's about time we heard consumers say, 'Online advertising rocks!' Read More...

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Blackfoot: Reporting Ease
Media

Blackfoot: Reporting Ease

21y Pete Lerma

Blackfoot: Reporting Ease

Reporting and modeling for online campaigns can be time intensive and challenging. Blackfoot helps make the job easier. Read More...

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The Rich Media Ad: A Thing of Beauty
Media

The Rich Media Ad: A Thing of Beauty

21y Dorian Sweet

The Rich Media Ad: A Thing of Beauty

Beauty is more than skin deep. Provide rich media ad viewers with beauty and substance in all three layers of the experience. Read More...

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Online Marketing Costs a Fortune. Or Does It?
Media

Online Marketing Costs a Fortune. Or Does It?

21y Tessa Wegert

Online Marketing Costs a Fortune. Or Does It?

You don't have to spend a fortune to promote your Web site. Three Web marketing myths debunked. Read More...

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Contextual Advertising With the Advertiser in Control
Media

Contextual Advertising With the Advertiser in Control

21y Hollis Thomases

Contextual Advertising With the Advertiser in Cont...

Five companies that offer PPC contextual ads placements-- and control and choice for the advertiser. Read More...

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