Hundreds of thousands of words issue forth from our computers every day, so it's not surprising when an error pops up. But what should you do to repai...
View articleThree-quarters of U.S. households will have the ability to receive high-speed Internet access by the end of 2001, up from the 60 percent that were abl...
View articleForget thousands... think millions! After all, monthly impressions are in the billions. Could this be the solution that unites buyers and sellers -- a...
View articleAs interest in email marketing continues to rise, so do the number of marketers who "get it." Initiate a dialogue with recipients, and they’ll be back...
View articleSeismic shifts in the media measurement business after Nielsen//NetRatings acquisition of Jupiter Media Metrix leave Seana Mulcahy of Mullen speculati...
View articleThe high cost of access and an inability to relay the benefits are deterring European consumers from using broadband technologies to access the Intern...
View articleWhen you say "session," do you really mean "five impressions"? Rather than defining new digital media currencies in terms of the old and familiar, bre...
View articleIf you think your marketing job is tough, consider the battle ahead for the United States as it tries to get its message across in the Middle East. Re...
View articleWith the economy on the decline for nearly 18 months, patterns are emerging as to where the Web-marketing world is heading and what it takes to surviv...
View articleThe Web is full of creepy-crawlies: spiders, bots, and other slithery things that skew your measurements and statistics. The IAB has a plan to play ex...
View articleEffective online messaging combines interactivity with what your audience needs on a very fundamental level -- to feel part of a larger community. Rea...
View articleMarketing dollars are in short supply. Consider ways to tighten your own belt -- before someone tightens it for you. Read More...
View articleIt's time to mobilize the marketing troops and put our talents to work in support of the fight against terrorism. Read More...
View articleLed by an increase in business users, the number of wireless Internet subscribers in the United States will increase from approximately 5 million in 2...
View articleWho's serving your ads? Well, considering the current environment, the answer to that question could change from day to day. Catch up on the down-and-...
View articleThe New York Times just introduced "sessions." If you don't know what they are, you'd better find out. Read More...
View articleThe troubles being experienced by some broadband providers aren't indicative of the future of broadband, according to a report by Jupiter Media Metrix...
View articleThere's no doubt that times are tough. Small publishers should look to print media for a hint on how to cope. Read More...
View articleInternal squabbling in the client company often makes for big problems in a marketing effort. Rather than dueling at high noon, smoke a peace pipe wit...
View articleSweden and Denmark are the European countries most likely to have households connecting to the Internet via broadband, according to research by NetVal...
View articleOnline advertising buyers and sellers need to invest time and effort to understand the various methods of targeting Web ads -- and learning which ones...
View articleAs we head into the critical holiday season -- when underdelivery can mean the difference between making sales goals and falling short -- preventing p...
View articleRemember "shovelware"? Well, that's just what you're creating with your online ads, unless you're taking advantage of the special qualities of the med...
View articleUsually, I tell organizations to write their own copy and to hire good writers who can do the job in-house. I've always held that if you use an agency...
View articleEmail is experiencing a renaissance. Sort of like Michael Jackson. It isn't working as well as it used to, but everyone's talking about it again. Read...
View articleIf I were forced, "Clockwork Orange"-style, to view an ad despite a stated intent to avoid it, I would seethe with rage -- and focus my anger on the b...
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