Mobile marketing comes along at a time of profound cultural change in American society. People's relationships with brands are changing, and, in a glo...
View articleEmail can be a powerful marketing tool, but it’s up to the marketer to initiate and maintain relationships via email -- not the list broker, list aggr...
View articleMy goal this week was to share a viewpoint on some sort of pressing industry issue. Then I realized that the tragedies of three weeks ago are still im...
View articleOnce a technology dominated by teenagers, the use of short messaging service is rapidly taking hold among adults 35 and over, according to a study by ...
View articleHow is advertising going to regain its relevance in the face of the tragic events that have shaken the very core of our culture? Read More...
View articleNew whiz-bang rich media email technology simply isn’t as exciting anymore, and it just takes one look into a typical inbox to figure out why. Read Mo...
View articleDespite optimistic predictions and the ability to offer up to 24 separate voice channels and high-speed Internet access over a single DSL line, Voice ...
View articleToday's decreasing ad budgets, shrinking agencies, and bankrupted media vendors add specific tasks to our responsibilities as we fulfill the role of d...
View articleMarketers can gain great insight when they take a break from what they’re doing and watch people engage in interaction with interactive media. So... h...
View articleThe world of rich media advertising isn't quite where any of us wanted it to be. The shortfall, however, might just be enough to inspire us to try har...
View articleBefore wireless carriers can convince consumers to subscribe to wireless Internet services, they must first demonstrate they can handle voice service....
View articleWe watched the television news for nights on end, numb and unable to concentrate on anything else. Then we went to the Web, trying to make sense of it...
View articleDSL has proven to be the most successful broadband access technology, and it stands to gain new users as it develops applications such as digital tele...
View articleAmericans are going to work to do their jobs, drink their coffee, and take their kids to school. Most of the country is getting back into the swing of...
View articleConsumers' familiarity with and interest in the wireless communication standard known as Bluetooth are on the rise, which means good things should lie...
View articleMuch of a media buyer's work focuses on preparing for the next approval meeting, each of which tends to have its unique dynamics. The smart marketer w...
View articleNo tips on cutting deals with an Internet portal, nor a discussion of rich media or ad serving. This week, we are all fearful for the future, and Tom'...
View articleFair warning: This falls in the shameless-plug category. But considering the topic, and the involvement of ClickZ readers, it seems appropriate. Read ...
View articleNetworks without wires, also known as WLANs, are becoming more prevalent in homes, businesses and will eventually be used in public, according to seve...
View articleSuddenly, life as a media person seemed unimportant. The world changed. A week later, putting fingers to keyboard is a struggle. It's hard to look bac...
View articleSome U.S. households are getting rid of their additional phone line, according to research by Gartner's Dataquest unit, but this isn't necessarily bad...
View articleWorldwide cellular handset sales will see modest growth in 2001 as Western Europe's market saturation takes effect, but Cahners In-Stat predicts m-com...
View articleNow is the time to be close to the ones you love. Our comfort comes when we are in each other's presence, feeling what we are feeling and doing it tog...
View articleThose having to do with media need to realize that we play an important role. For better or worse, we are the interface between terror and the public....
View articleGreetings from New York. What remains of it, physically and emotionally. We're stunned, shocked into almost catatonic incredulity. We've witnessed the...
View articleIf as a media salesperson you want to be effective at getting on an agency media buy, Tom can give you some good advice. If you want to keep more of t...
View articleHow far can the industry push the limits to make Web advertising a sustainable medium without overstepping its bounds? We never really seem to get an ...
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