Adam wrote about pay-per-performance (PPP) online advertising last week and got a lot of flack from publishers and traditional advertisers disapprovin...
View articleWho wrote the rules for writing on the web? Rules that say bullets beat sentences and that tell you to write with half the words you would use in a pr...
View articleEuropean and American companies still trail Japan in terms of wireless commerce, according to Jupiter Research, and if they can ever catch up is still...
View articleAt the end of first quarter 2000, confidence in the new economy suddenly waned. Valuations plummeted, budgets dried up, and VCs started demanding prof...
View articleWhat do third-party sales channels look for when they sign up a new site? The ideal situation is to represent a site with plentiful, targeted, brand-n...
View articleCongratulations: Your web business has grown from a redheaded stepchild into a full-fledged business model representing 20 percent of your revenue. To...
View articleMuch is made of our ability to take an ongoing media campaign, learn from it, and immediately change the campaign to reflect what we learned. But to g...
View articleLast week, Richard gave you pointers on submitting your site the old-fashioned way. This week, he tells you specifically how to find places to registe...
View articleInvolving customers in site-development decisions builds ownership and trust, a goal that can permeate every aspect of your site. Once you've tailored...
View articleThe word branding has taken a lot of abuse. Maybe because it wasn't obvious how to make use of brand-related metrics in the early days of Internet adv...
View articleIn a time of intelligent agents, what roles will branding and advertising agencies play? With the advent of e-marketplaces, how long will it be before...
View articleLet's wax nostalgic for a moment. Ever heard of Xaos Tools? It created some of the most innovative high-end graphics tools back in the early '90s. The...
View articleRemember the four P's from Marketing 101? If you're a marketing professional making the transition to the dot-com world, you're probably beginning to ...
View articleIf you remove the middlemen from the transactional equation, companies can sell products cheaper and faster. Apply this term to the advertising indust...
View articleIt used to be that writers would work doggedly to find a great story idea because a barnburner of a story idea can be reworked, massaged, edited, or r...
View articleThese are interesting times. One day, you pick up an article bemoaning (albeit gleefully) the demise of yet another dot-com with dire predictions for ...
View articleMost people think that a submission campaign is just about registering your main URL. If you do that, you are shortchanging yourself. A submission cam...
View articleAlthough this is a "101" column, Tig feels the topic of new business needs to be addressed. While going out and pitching new clients isn't necessarily...
View articleHave you ever thought, "Gee, wouldn't it be cool if when someone is looking at any product in my online store, I could offer a list of related product...
View articleMeaningful sales training often takes a backseat to product and technology training in the Internet world. Woody Allen once said that showing up is ha...
View articleTake a look at some of the web pages on which you advertise. Not only do you have to compete for attention with all of the content offerings on that p...
View articleIn marketing as in training, before you lead customers anywhere, you have to start from where they are. The question is how to get from profile to pro...
View articleBill has quit his day job and would like to honor this change in his life by dedicating this week's column to the history of the term "rich media" and...
View articleThe Internet is the workhorse of the Information Age, the steam engine of digital progress. Suddenly, we are all knowledge workers, rising in the morn...
View articleAdam sees a huge benefit for advertisers who use GoTo.com to reach their buyers because they pay top dollar to be listed high up in the GoTo.com searc...
View articleSo, you want to hire a web copywriter. Why not throw in web programmer/graphic designer/corporate communications director/marketing wiz as other bulle...
View articleA few weeks ago, Jim attended the Jupiter Online Advertising Forum. All the topics covered in the name of online advertising were discussed, except on...
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