These SXSW sessions focused on the fast-paced world of digital marketing. Here's a summary of the most important topics covered for those who weren't ...
View articleOpportunities abound for brands as Chinese social media apps and technology companies work together on innovative crossovers between wearables and dig...
View articleThe Apple Watch is opening up a whole new world for marketers - but what can brands realistically do on the device? Read More...
View articleThe FTC's upcoming workshop will focus on the potential benefits and privacy issues surrounding marketers' practice of tracking consumers on their mob...
View articleThe social media giant has unveiled a mobile payment feature for its Messenger app. Will this new product help Facebook conquer the peer-to-peer payme...
View articleReviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and f...
View articleA surprising 53 percent of small businesses don't have a website and their customers have already moved onto mobile devices. Learn the importance of r...
View articleAfter successfully rebranding itself through YouTube, Johnson & Johnson skincare company Clean & Clear is the subject of Google's new behind-t...
View articleThe Google Display Network can be a great place to generate leads, but sometimes the quality of those leads can be questionable. Read More...
View articleCars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Wh...
View articleVideo spend continues to rise in the digital industry, so how can you make programmatic video work best for your brand? Read More...
View articleMarketers are sometimes seeing more accurate data from their mobile video channels than desktop channels. Why is this happening? And how can you capit...
View articleThe tech blog's shutdown is a wake-up call for the industry. What challenges do digital publishers face today, and what can they do to survive? Read M...
View articleIn part two of our video interview with Matt Van Dalsem, director of global media planning at BlackRock, he shares his insight into social media. Read...
View articleDoes the language marketers use have an effect on how successful our digital campaigns are? If we change the words we use, could we stack the deck in ...
View articleMobile is a key channel for accessing social media platforms in Indonesia and other emerging Asian markets – especially for Facebook. Read More...
View articleThe automotive industry is extremely well positioned to engage consumers through mobile video advertising. Read More...
View articleApple's CEO Tim Cook unveiled the Apple Watch today, the company's first foray into wearables. But while brands like Uber and W Hotels have already fo...
View articleIn the first of a two-part video series with BlackRock's director of global media planning, Matt Van Dalsem, he shares what great digital marketing tr...
View articleLast week's Mobile World Congress underscored just how interconnected our digital world is becoming. What does this mean for the future of marketing a...
View articleIs passing Google's mobile-friendly test good enough to ensure that your site is optimized the best it can be? Read More...
View articleCharlie Wang looks at the private market programmatic model in China's unique ad-tech space. Read More...
View articleA recent panel discussion joined marketers from Kellogg's, the Mobile Marketing Association, and Dropbox to discuss the limitations brands face when s...
View articleNo matter the budget that's available, brands can take advantage of video tools to market to consumers and engage with a wider audience. Read More...
View articleAt the Mobile World Congress, Diageo unveiled the first smart bottle: a Johnnie Walker Blue Label that can use NFC to send targeted ads to smartphones...
View articleAt this week's Mobile World Congress, Pizza Hut and Visa rolled out plans for a connected car that allows users to order, pay, and have pizza delivere...
View articleMore and more businesses are choosing to create mobile apps, so consider these five questions as you embark on the planning process. Read More...
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