Do the mechanics of buying and selling online advertising differ greatly from those of traditional media? The online world's markets may work similarl...
View articleVenture capital firms and media planners both use Media Metrix traffic ratings in different ways. Planners use them to understand a site's user base f...
View articleThis week in San Francisco, the Rich Media SIG starts a series of seminars on developing advertising and marketing campaigns for wireless devices. Rep...
View articleHere's a basic training principle for you: Enhance people's self-esteem. Enhance their self-esteem? Don't they already know they hold the power of lif...
View articleJim tells you about all the research required to determine media buys in traditional media. Plans are produced based on research, then used to flight ...
View articleJanet and Nancy have good news for the writer who asked about bridging that gap between sending out an unsolicited email asking for permission and sen...
View articleWhen Richard wrote about promotional strategies for small business, many of you asked why he didn't talk about search engine marketing firms. Richard ...
View articleAttention all media planners: a new series to provide the basic processes and step-by-step instruction for online media buyers. Think media buying boo...
View articleMost interactive agencies have traffic coordinators to handle the flow of creative and insertion orders. You know, the weary-looking folks who come in...
View articleRich Media Canada was launched in Toronto with a crowd of about 350 people in attendance. Bill gives us a report on the progress of rich media in Cana...
View articleWe've got projections of 10,000 digital marketplaces or trading exchanges by 2003. And it's been said "If your company is not building or planning to ...
View articleWhat does training have to do with marketing? Both rewire your mind to accept new ideas. Both give you confidence to use new skills. Both build trust....
View articleMost marketing professionals agree that the key to successful advertising in any medium is the ability to deliver a clear, innovative message to a hig...
View articleYour new client is anxious to start seeing results that are directionally indicative of being on the path to profitability. The client wants to beat i...
View articleIt's been a rocky road to define email marketing, and no sooner did Janet and Nancy breathe a sigh of relief, than this week's mail hit. Many writers ...
View articleLook at the real bottom line of any Internet company, and what do you see? They own very little: no equipment, no infrastructure. Their entire assets ...
View articleEver wonder how much traffic you're losing simply because people are clicking on outdated URLs to your site? Well, there's an easy way to find out if ...
View articleBill sees a general industry trend that moves away from a publisher-centric mode of interaction (the old broadcast model) to a more diverse, person-ce...
View articleHere's a cool media-placement opportunity. Who remembers the MPlayer ads on the back of virtual playing cards? It was a great idea back then, and it s...
View articleHere's a scenario all planners and buyers face the second- to-last week of every month: The first month of your client's buy is almost over. And you'v...
View articleJanet and Nancy have been mapping out the email marketing terrain in these last weeks and a lot of ClickZ readers have been helping out. Today they're...
View articleHave you ever thought, "Gee, wouldn't it be cool if when someone is looking at any product in my online store, I could offer a list of related product...
View articleRemember Evel Knievel and his famous leap across Snake River Canyon? Well, a lot of rich media companies have been floating in rarified air lately, ai...
View articleTom's not suggesting media planners should geek out on Slashdot and start tossing around phrases like "shell account" and "TCP/IP stacks" in conversat...
View articleIt's finally happened: Click-through is dead. As the proverbial doornail. Finished. Over. Well, perhaps this is overstated, but it IS dead as a metric...
View articleJanet and Nancy generated a loud noise with last week's column on email. Readers want to know if they're saying opt-in, opt-out and optionless emails ...
View articleIt's no secret that most major web sites and ad networks don't even come close to selling the majority of their ad inventory. Yet, many sites maintain...
View article