Any of you other media folks starting to get a little ticked at the 900-pound gorillas in this space? Come onTom knows you are. When media buyers find...
View articleIn business, Chris has met 55-year-olds who understood more about the web than 27-year-old online marketing managers. And he's also butted heads with ...
View articleAs the debate over which technology will provide high-speed Internet access continues to rage, Keynote Systems set up a test where DSL and cable modem...
View articleLast week, Janet looked at what ad reps from other media are doing to break into Internet advertising. This week, she switches roles and looks at how ...
View articleLess than 24 hours after the tragic shooting deaths at Columbine High School in Colorado, the news media were looking to blame the Internet for inspir...
View articleYou've probably read the title of this column and are wondering why Tom is predicting the end of his own business. Well, it's not necessarily the end....
View articlePart one told you how web advertising actually works. Part two explained the metrics and capabilities of online advertising and how to measure ROI. Pa...
View articleCEOs listen up. Sean's going to tell you how to keep you job before the board cans you. First, realize the momentous effect of the web on your busines...
View articleLast week, Janet looked at what ad reps from other media are doing to break into Internet advertising. This week, she switches roles and looks at how ...
View articleWhat's the role of today's media planner? If Tom had to sum it up in one sentence it would be: Find the most efficient ways to reach or exceed the cli...
View articleThe usual debate on the efficacy of web banners has reached a new level. Poor, blighted web banners are maligned and defended with equal vigor, as if ...
View articleWhat, exactly, IS an impression? What constitutes a click? Has anyone figured it out? Well... actually, yes. Here's the second of a three-part series ...
View articleWhen online marketers ask Tom about low-cost ways to boost their presence online, he recommends logfile analysis and link-checking as a regular weekly...
View articleExperienced ad sales people are eager to make the move into Internet ad sales, but hiring managers want Internet experience. Janet tells you how to ge...
View articleNot long ago, the biggest technical decision an Internet business had to make was choosing the right HTML editor. As web sites became more sophisticat...
View articleWhy are lots of companies still afraid to advertise online? Maybe corporate decision makers don't trust ad metrics, or they don't know exactly how onl...
View articleWhat happens to response rates over time in an online banner campaign? After 20,000 impressions in a given location, it dives...unless you do somethin...
View articleWhen you're forecasting revenue expectations, it's not enough to know the size of the market. Or even to estimate market share. Janet tells you how pr...
View articleWhen the web mall craze fizzled about three years ago, the malls were closed, and the resulting wisdom was that Internet malls don't work. Very faulty...
View articleIn a brave new web world, the marketing organization faces the challenge of re-examining marketing objectives, priorities, strategies and tactics. Mar...
View articleTom just dumped his analog Rolodex and put his contacts in his PalmPilot. And he found tons of sales reps for tons of niche environments. This is good...
View articleIts the art of the search and thrill of the find. Chris Maher offers his own home brew for finding what you need on the web. Read More...
View articleHalf the job title is sales. The other half is manager. Janet tells you how to focus on the specific needs in your organization to match skills for op...
View articleSometimes it's very difficult to explain Internet marketing as it relates to a client's objectives, especially if a client is new to the business. Pla...
View articleWhat's the ideal background for an Internet advertising sales manager? Now there's a question Janet hears a lot. After all, this Internet business is ...
View articleLeo Sheiner isn't paranoid...and he's not one to support conspiracy theories, as a rule. But in his view, there's enough weird stuff happening to supp...
View articleHot tip: Emily is going public. After watching CEOs and other Internet executives make millions through stock options-turned-gold, she's decided it's ...
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