Adobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers. Read...
View articleAll indicators are up for mobile. Signs are pointing to mobile making a meteoric rise in the digital landscape. Read More...
View articleOnline video offers an over 47 percent completion rate, according to a recent study by Celtra. Read More...
View articleThe three underlying problems that need addressing before cross-device integration becomes a mainstream trend. Read More...
View articleClickZ caught some one-on-one time with Facebook Home and the new HTC First following Facebook's press announcement at its headquarters on April 4. In...
View articleAgencies are dedicating larger and larger portions of budget to what many are calling "on-demand" media, which is creating opportunities and challenge...
View articleHow do you, as a brand, manage your way through all the noise and clutter to make your name matter? Read More...
View articleClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and indust...
View articleThe Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more cons...
View articleA recent VivaKi study has outlined three of the best ad models for companies attempting to break into the world of tablet advertising. Read More...
View articleWPP's audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Read More...
View articleBusinesses: counterproductive though it may seem, look to your peers' shenanigans to guide your upcoming campaigns. Read More...
View articleSuccessful products are a company's best marketing tool. Read More...
View articleA standard technology that enables ads to run at the same time on both televisions and devices is the best way to ensure that advertising messages are...
View articleFor every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes. Read More...
View articleHow we can once again connect with our consumers based on their personal motivation, rather than the device specifics and buttons they push. Read More...
View articleQ&A with Mikko Kotila, Statsit CEO on display ad tech trends. Read More...
View articleTwitter VP Joel Lunenfeld shares new data and examples that show where second screen activation is headed in 2013. Read More...
View articleHow can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach? Re...
View articleNavigating this abundance of viewer's choice ad units requires a smart approach to digital advertising overall. Read More...
View articleBrands and publishers must work together to evolve the content marketing landscape. Read More...
View articleA look at global mobile ad trends, including viral ads in emerging markets such as India. Read More...
View articleIn a world of ever-changing technological developments and shifts in consumer behavior, what can brands do to maintain relevancy and impact? Read More...
View articleThe display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region. Read...
View articleWe might just see this perennial image stalwart transformed by the relentless progress of online video. Read More...
View articleA recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads. Read More...
View article