In a new report, video marketing firm SundaySky sheds light on the growing consumer demand for personal online video relevance. Read More...
View articleWith WWE Active, the app includes live match continuation, backstage content, polls, trivia and information on WWE Superstars and Divas. Read More...
View articleAre successful publishers and brands really B2B companies? Read More...
View articleActivision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cel...
View articleConsumers who get their news on mobile devices look for ads that are relevant to the news, according to a new study from mobile ad network Mojiva. Rea...
View articleNothing speaks to the next wave of digital trends like an event that puts consumer behavior on display. And few online events have more secrets to sha...
View articleAdelphic Mobile, an ad tech company founded in late 2010, has raised $10 million in a new round of funding from Google Ventures and Matrix Partners. T...
View articleMobile is big and in India alone, there are over 600 million connections. Read More...
View article(RED) launched its first multi-channel mobile giving campaign timed around World AIDS Day and the holiday shopping season. Read More...
View articleGoogle is in the early stages of creating a new shopping experience on video through its wildly popular YouTube site. A new beta feature released just...
View articleA web publisher's survival guide in the age of programmatic buying. Read More...
View articleClickZ's Melanie White catches up with Diran Hafiz, sales director, mobile, at comScore. Read More...
View articleAggregate Knowledge has added new features to its Media Intelligence Platform that lets marketers see what the results of media spending adjustments w...
View articleBe sure to use video advertising, exchanges, demand-side platforms, and Zip code lists, target your ideal consumer, and leverage the power of cross-pl...
View articleConsider this approach to measure the impact of Facebook ads on earned media. Read More...
View articleGoogle's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. Read More...
View articleWith the daily deluge of data overwhelming the masses, digital publishers are in a unique position to offer an oasis of calm and clarity by curating c...
View articleDMPs are at a nascent state in India and there are several factors that will be key to its rapid adoption in the country. Read More...
View articleBranded game play equates to extended brand exposure, which in turn can boost brand recall and even affinity. Read More...
View articleClickZ's Melanie White catches up with Mel Carson, founder of Delightful Communications, at SES Chicago. Read More...
View articleThe Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying. Read More...
View articleBriabe Mobile has launched America-Next, a mobile ad network focused on African Americans, Hispanics and Asian Americans. With an emphasis on Millenni...
View articleMarketers need to capture big data and eliminate friction on small screens, and Passbook is the first step in this direction. Read More...
View articleIn a twist on typical online crowdsourcing, Union Bank is giving people 27 components of a broadcast TV ad to mix and match in order to build their ow...
View articleMaking sure your content doesn't get stuck in limbo between smartphone, full-size tablet, and desktop consumption. Read More...
View articlePuma incorporated QR codes and gamification to attract trendsters in-store. Read More...
View articleThe Coca-Cola Company has revived an internal print magazine in digital form in a relaunch of its website. Read More...
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