How one brand incorporated six of the elements most critical to a functional and effective banner ad to engage its audience. Read More...
View articleMarketing automation company Eloqua has launched AdFocus, a product that allows marketers to manage targeted, personalized display ads from the Eloqua...
View articleWith the capabilities of NFC technology, mobile devices will become even more crucial to individuals than they already are today. Read More...
View articleWith the growing accessibility and reach of interactive video online, maybe the video revolution is finally here. Read More...
View articleAn overview of how U.S. presidential candidates have invested in mobile, social media, and online advertising in their election campaigns. Read More...
View articleJapan's RTB revenue to hit $1 billion in 2016. Meanwhile, Yahoo Japan and Dentsu cci form strategic partnerships with U.S. ad tech firms Rocket Fuel, ...
View articleVoters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. P...
View articleWhat better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vo...
View articleWhen consumers set out to buy a laptop, smartphone or flat-screen TV, chances are they hit the Web to see what experts have to say about the products....
View articleMobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. Read More...
View articleWhether your customers connect with your company via storefront or home office, the injection of ever-present mobile devices adds a new set of expecta...
View articleNowLab execs from Australia, Shanghai, and Korea share emerging tech that's going to be hot in 2013 and why they matter for marketers. Read More...
View articleGoogle, Facebook, and YouTube are the top domains consumers in India visit via their mobile phones, according to Opera Software. Read More...
View articleBy employing these essential audience development tips, you'll build a following in no time. Read More...
View articleBrands that have access to content deemed valuable by consumers should use it to help them at times of need - and that includes during a debilitating ...
View articleMarketers and agencies that represent high-end products and services should explore this channel. Here's why. Read More...
View articleWhy you need to keep an eye on Windows 8 and consider it for your digital strategy. Read More...
View articleBaby boomers are still creating brands - and now digital brands; so how do you reach them? Read More...
View articleLee Jeans digital manager for China, Angela Au-Yeung shares her experience in applying mobile marketing to support retail sales in this video clip. Re...
View articleBuzzFeed, provider of highly integrated and branded content for sponsors, launches a streaming music campaign. Read More...
View articleGroupon hires regional execs to boost mobile commerce across the region. Read More...
View articleDeclaring 2013 the year of mobile measurement will focus the industry's attention on ways that we can give mobile media a more breathable atmosphere f...
View articleThe scariest thing about Halloween is a campaign that doesn't perform. Read More...
View articleShould your brand invest in building a mobile community? Consider these factors. Read More...
View articleWill combining desktop and mobile ads make things better for advertisers? Read More...
View article