Brands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Tw...
View articleWhat you can do as a publisher to defend your position among the big five and hopefully drive some revenue. Read More...
View articleComScore study found that females comprised a higher share of the time spent on retail destinations. Read More...
View articleDo Facebook's missteps with mobile leave an opening for a new, mobile-focused company to come along and begin to steal market share? Read More...
View articleContent isn't king. Distribution isn't king. Ultimate success in digital publishing requires both. Read More...
View articleNielsen's API for its GRP-inspired Online Campaign Ratings program is being used by 14 new firms ranging from video ad platforms to marketing firms. R...
View articleProTexting, provider of a suite of mobile marketing tools, launched the first of four videos starring comedian Walli Collins. Read More...
View articleThis holiday season don't forget about couch commerce, digital ads with functionality, and frugal consumers. Read More...
View article10 myths to paid search marketing every brand marketer should pay attention to. Read More...
View articleFirms like Somo Global are using a device recognition technology from AdTruth to track audiences across mobile devices while taking into consideration...
View articleThe company said it is conducting a "small test" serving ads in mobile apps outside of Facebook. Read More...
View articleAs the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Read More...
View articleFirms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Read More...
View articleClient interest in video is high and will only continue as budgets shift more into digital. Read More...
View articleGoogle recently launched its improved geotargeting capabilities. Read More...
View articleNew VP of Video Ze Frank will produce videos to create more video ad inventory for BuzzFeed sponsors. Read More...
View articleThe Mobile Device Privacy Act would create rules limiting consumer data tracking on smartphones. Read More...
View articleMobile ad CTRs rise 1.48 times higher than the average rate when users get within one-to-two miles away from a business, according to new YP study. Re...
View articleWhether it’s dynamic redirects for specific platforms, purchasing in Twitter, projectable purchases, or stickers and QR codes, innovation for the digi...
View articleCampaign relies on digital entrepreneurs from Gilt, Pandora and Pitchfork to spur consumer engagement on Twitter, Pinterest, Instagram and YouTube. Re...
View articleRocket Fuel also is a Facebook API ad partner, and said it expects the exchange partnership to be good for brand advertisers. Read More...
View articleIf you're wondering what a perfect content sponsorship looks like, look no further than these current media buys. All three showcase advertiser-site p...
View articleTo deal with new versions of popular devices like the iPhone, companies should plan a small budget for ongoing maintenance. Read More...
View articleCloud computing and big data intelligence were key themes at the Baidu Tech Conference this year as the search giant looks to dominate China's nascent...
View articleU.S. Travel Association has been running Twitter, Google search and YouTube video ads to push its pro-tourism message to government decision-makers, m...
View articleOne app marketer suggests developers may be more concerned with Apple's guidelines than with the Federal Trade Commission's. Read More...
View articleThe back-to-school season is upon us, and as usual it brings with it two things: increased retail spending and inventive online ad campaigns. Read Mor...
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