25% of Groupon Purchases Made Via Mobile
Data insights

25% of Groupon Purchases Made Via Mobile

14y Christopher Heine

25% of Groupon Purchases Made Via Mobile

Company's app eclipses 9 million user mark. Read More...

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AOL Sales Head: NewFronts Highlight Original Content at Scale
Media

AOL Sales Head: NewFronts Highlight Original Content at Scale

14y Susan Kuchinskas

AOL Sales Head: NewFronts Highlight Original Conte...

Janet Balis discusses AOL's video strategy and how the "online upfront" plays into it. Read More...

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MWC: Google Claims 300M Android Users
Data insights

MWC: Google Claims 300M Android Users

14y Dan Worth

MWC: Google Claims 300M Android Users

Firms uses show to underline huge success in mobile market Read More...

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Adobe Offers New Tool for Online Video Advertising
Media

Adobe Offers New Tool for Online Video Advertising

14y Susan Kuchinskas

Adobe Offers New Tool for Online Video Advertising

Video publishers can quickly grab a clip, such as a great sports play, and publish it with a targeted ad. Read More...

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Online Upfront Gains Steam With YouTube, Yahoo, Et Al
Media

Online Upfront Gains Steam With YouTube, Yahoo, Et Al

14y Susan Kuchinskas

Online Upfront Gains Steam With YouTube, Yahoo, Et...

Annual Digitas event enlists AOL, Google/YouTube, Hulu, Microsoft, and Yahoo. Read More...

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4 Ways Marketers Can Better Connect With Men, Women Online
Media

4 Ways Marketers Can Better Connect With Men, Women Online

14y Mike Dodge

4 Ways Marketers Can Better Connect With Men, Wome...

When it comes to consuming content online, gender stereotypes remain strong. Vive la difference. Read More...

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11 SMS Best Practices
Media

11 SMS Best Practices

14y Melinda Krueger

11 SMS Best Practices

SMS is the universal mobile app. Done well, it delivers bright brand touch points. Read More...

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Canoe Ventures Scuttles Plans for Interactive TV Ads
Marketing

Canoe Ventures Scuttles Plans for Interactive TV Ads

14y Zachary Rodgers

Canoe Ventures Scuttles Plans for Interactive TV A...

Lays off 120, including CEO Kathy Timko, and shutters New York office. Read More...

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Apple, Google and Microsoft Make Mobile Privacy Pledge
Media

Apple, Google and Microsoft Make Mobile Privacy Pledge

14y Rosalie Marshall

Apple, Google and Microsoft Make Mobile Privacy Pl...

Agreement driven forward by the U.S. but will have global impact Read More...

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Building on Synergies in Media Partnerships
Media

Building on Synergies in Media Partnerships

14y Tessa Wegert

Building on Synergies in Media Partnerships

To create something relevant and memorable, brands must play up existing synergies through as many angles and channels as they can. Read More...

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Researcher: Facebook's 2012 Ad Sales to Top $5B
Ad Industry Metrics

Researcher: Facebook's 2012 Ad Sales to Top $5B

14y Christopher Heine

Researcher: Facebook's 2012 Ad Sales to Top $5B

But Google will soon catch up in the display category, eMarketer says. Read More...

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Dannon Tries a Spoonful of Digital
Media

Dannon Tries a Spoonful of Digital

14y Christopher Heine

Dannon Tries a Spoonful of Digital

Campaign underscores how brands continue to buy niche site sponsorships. Read More...

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Maximizing the Value of Your Audience
Display Advertising

Maximizing the Value of Your Audience

14y Larry Allen

Maximizing the Value of Your Audience

Publishers need to find new, innovative ways to monetize their audiences and maximize yield. Read More...

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Microsoft Accuses Google of More Browser Privacy Foul Play
Analytics

Microsoft Accuses Google of More Browser Privacy Foul Play

14y Rosalie Marshall

Microsoft Accuses Google of More Browser Privacy F...

Google hits back, claiming Microsoft's browser privacy system is flawed Read More...

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Pinterest - Should Marketers Care?
Media

Pinterest - Should Marketers Care?

14y Jessica Richards

Pinterest - Should Marketers Care?

What those in the emerging technology and social marketing industry think about the value of Pinterest. Read More...

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Leading the Agency Evolution
Display Advertising

Leading the Agency Evolution

14y Mike Baker

Leading the Agency Evolution

Getting to the heart of data-driven mobile advertising with Neo@Ogilvy. Read More...

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Opera Buys Two Mobile Ad Nets in Shift to Demand-Side Ads
Media

Opera Buys Two Mobile Ad Nets in Shift to Demand-Side Ads

14y Susan Kuchinskas

Opera Buys Two Mobile Ad Nets in Shift to Demand-S...

Firm once known strictly for browsers continues expansion into mobile and ads. Read More...

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Consumer Costs of Mobile Advertising
Media

Consumer Costs of Mobile Advertising

14y Joe Laszlo

Consumer Costs of Mobile Advertising

Does 2012 portend a mobile ad apocalypse? Read More

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Digital Natives Explore Career Options
Media

Digital Natives Explore Career Options

14y Jeanniey Mullen

Digital Natives Explore Career Options

Thirteen girls, one interview, and four rules you need to know to succeed. Read More...

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Search, Display, and the Media Multiplier Effect – Why 1+1 = 3
Asia

Search, Display, and the Media Multiplier Effect – Why 1+1 = 3

14y Vikas Gulati

Search, Display, and the Media Multiplier Effect –...

Here's why these principles haven't changed at all when it comes to digital. Read More...

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Video: Glamour's Shoppable Wall in the Meatpacking District
Ecommerce

Video: Glamour's Shoppable Wall in the Meatpacking District

14y Zachary Rodgers

Video: Glamour's Shoppable Wall in the Meatpacking...

2D products can be scanned and bought with mobile phones. Read More...

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FTC Sees Privacy Failings in Mobile Apps for Kids
Data insights

FTC Sees Privacy Failings in Mobile Apps for Kids

14y Susan Kuchinskas

FTC Sees Privacy Failings in Mobile Apps for Kids

Agency examined hundreds of apps in the Apple App Store and Android Marketplace. Read More...

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The Sponsored Obama and Jay-Z Web Event That Never Was
Marketing

The Sponsored Obama and Jay-Z Web Event That Never Was

14y Kate Kaye

The Sponsored Obama and Jay-Z Web Event That Never...

Vevo offered corporate brands the opportunity to wrap their names around the White House event. Read More...

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With Streaming Video, Ad Strategies Come Streaming In
Media

With Streaming Video, Ad Strategies Come Streaming In

14y Tessa Wegert

With Streaming Video, Ad Strategies Come Streaming...

The best practices that have evolved from streaming media advertising are essential to marketers reliant on video content to promote their services an...

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Mobile Marketing: An Underutilized Ad Platform
Asia

Mobile Marketing: An Underutilized Ad Platform

14y Chris Wieners

Mobile Marketing: An Underutilized Ad Platform

Consider these tips to drive real-time mobile conversions in China. Read More...

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Sports Illustrated App Reveals Swimsuit Videos
Media

Sports Illustrated App Reveals Swimsuit Videos

14y Susan Kuchinskas

Sports Illustrated App Reveals Swimsuit Videos

Mobile app for iOS and Android offers videos of the 19 shoots. Read More...

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Microsoft Tries Getting Social With Display Ads
Display Advertising

Microsoft Tries Getting Social With Display Ads

14y Zachary Rodgers

Microsoft Tries Getting Social With Display Ads

Microsoft partners with Bazaarvoice to put consumer ratings on its ad menu. Read More...

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