Yahoo Finds Its CEO: Scott Thompson, Former PayPal Prez
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Yahoo Finds Its CEO: Scott Thompson, Former PayPal Prez

14y Zachary Rodgers

Yahoo Finds Its CEO: Scott Thompson, Former PayPal...

Four-month search ends with a seasoned tech exec whose job may be to whip Yahoo into shape for a sale. Read More...

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And Then What…Becoming a Marketing Engineer in 2012
Media

And Then What…Becoming a Marketing Engineer in 2012

14y Harry Gold

And Then What…Becoming a Marketing Engineer in 201...

If your goal is to make lasting connections with consumers and drive them into a retail environment, then map your way to that. Read More...

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2012 Trends: Data, RTB, and DSPs [Video]
Asia

2012 Trends: Data, RTB, and DSPs [Video]

14y Matt Harty

2012 Trends: Data, RTB, and DSPs [Video]

Matt Harty, Asia Pacific GM at Accuen, shares three key trends marketers should look out for in the coming year. Read More...

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MediaBank Launches Trading Desk for Agencies
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MediaBank Launches Trading Desk for Agencies

14y Susan Kuchinskas

MediaBank Launches Trading Desk for Agencies

Tool suite is priced similarly to other DSP solutions. Read More...

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Jakob Nielsen on Usability for Mobile Sites and Apps
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Jakob Nielsen on Usability for Mobile Sites and Apps

14y Melinda Krueger

Jakob Nielsen on Usability for Mobile Sites and Ap...

Design expert identifies top mistakes when building mobile sites and apps. Read More...

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China Internet Advertising 101
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China Internet Advertising 101

14y Karen Ho

China Internet Advertising 101

Consider these five factors when planning and buying online ads in China. Read More...

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Social TV Startup Miso Adds Mobile 'SideShows' for Second Screen
Marketing

Social TV Startup Miso Adds Mobile 'SideShows' for Second Screen

14y Lisa Lacy

Social TV Startup Miso Adds Mobile 'SideShows' for...

Interactive content experiences play on users' iPhones while they watch TV. Read More...

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5 Innovative Buys You Might Have Missed
Media

5 Innovative Buys You Might Have Missed

14y Tessa Wegert

5 Innovative Buys You Might Have Missed

Prepare for 2012 by assessing these innovative campaigns that tapped Facebook apps, iPad ads, and geo-social buys. Read More...

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Mobile Devices Have Eclipsed the Desktop Experience; Get Over It
Media

Mobile Devices Have Eclipsed the Desktop Experience; Get Over It

14y Andrew Solmssen

Mobile Devices Have Eclipsed the Desktop Experienc...

Devices differentiate themselves in many different ways. Here's how. Read More...

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Cross-Channel Optimization: Why It Will Change Advertising
Asia

Cross-Channel Optimization: Why It Will Change Advertising

14y Arun Kumar

Cross-Channel Optimization: Why It Will Change Adv...

Optimizing for results across platforms or channels is not new, yet the media industry has never gone beyond paying lip service to it. Here are three ...

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How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011
Media

How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011

14y Christopher Heine

How Amex, Foursquare, and Others Advanced the Digi...

After a year of innovation, next year promises more mobile payment disruption. Read More...

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Want Digital Content Domination?
Media

Want Digital Content Domination?

14y Jeanniey Mullen

Want Digital Content Domination?

Here are the 10 things you need to know to accelerate your innovation. Read More...

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Xbox Shelves Dance App at Last Minute
Media

Xbox Shelves Dance App at Last Minute

14y Christopher Heine

Xbox Shelves Dance App at Last Minute

App has to wait till next year to deck the halls. Read More...

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Update: Xbox Holidays App Cuts A Rug
Media

Update: Xbox Holidays App Cuts A Rug

14y Christopher Heine

Update: Xbox Holidays App Cuts A Rug

The Xbox app launch was delayed at the last minute. Read More...

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5 Must-Haves for Your 2012 Campaigns
Media

5 Must-Haves for Your 2012 Campaigns

14y Tessa Wegert

5 Must-Haves for Your 2012 Campaigns

The top must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising. Read More...

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Social Media + Search Marketing + Online Media = Success
Media

Social Media + Search Marketing + Online Media = Success

14y Harry Gold

Social Media + Search Marketing + Online Media = S...

Seven ways to integrate these channels and blur the lines between disciplines. Read More...

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P&G to Push Mobile Coupons With Mobeam
Media

P&G to Push Mobile Coupons With Mobeam

14y Susan Kuchinskas

P&G to Push Mobile Coupons With Mobeam

Mobeam's technology transforms a mobile barcode into a beam of light that POS laser scanners can see. Read More...

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5 Reasons Why RTB Is Not About Price
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5 Reasons Why RTB Is Not About Price

14y Matt Harty

5 Reasons Why RTB Is Not About Price

Consider these five ways to be smarter in how you do online marketing through real-time bidding. Read More...

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Are You Ready for ILD?
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Are You Ready for ILD?

14y Adrian Tompsett

Are You Ready for ILD?

A look at what impression-level decisioning (ILD) is and why it will be the acronym to know in 2012. Read More...

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The Intimacy of Mobile
Media

The Intimacy of Mobile

14y Paul Schoknecht

The Intimacy of Mobile

How can marketers leverage the attachments consumers have with their mobile devices into experiences that better resonate? Read More...

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Diageo's Facebook Deal Gets Real In Time for Holidays
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Diageo's Facebook Deal Gets Real In Time for Holidays

14y Christopher Heine

Diageo's Facebook Deal Gets Real In Time for Holid...

Johnnie Walker, Smirnoff, and other brands are lighting up Facebook like lights on a Christmas tree. Read More...

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4 Agencies, 4 Holiday Greetings: Naughty, Nice, and Sober
Media

4 Agencies, 4 Holiday Greetings: Naughty, Nice, and Sober

14y Anna Maria Virzi

4 Agencies, 4 Holiday Greetings: Naughty, Nice, an...

Marketing agencies take diverse approaches to interactive holiday greetings Read More...

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Rants and Anti-Rants From Top-Grossing App Developers
Media

Rants and Anti-Rants From Top-Grossing App Developers

14y Rob Weber

Rants and Anti-Rants From Top-Grossing App Develop...

App development remains difficult because of these five factors. Will they ever be remedied? Read More...

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The Cross-Media Key to Reaching Women Online Is Trust
Media

The Cross-Media Key to Reaching Women Online Is Trust

14y Tessa Wegert

The Cross-Media Key to Reaching Women Online Is Tr...

We need to come up with creative new ways to market to women that bridge the gap between online and offline mediums. Read More...

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The Importance of Mobile Search in the Asian Market
Asia

The Importance of Mobile Search in the Asian Market

14y Christian Arno

The Importance of Mobile Search in the Asian Marke...

Mobile penetration within developing markets continues to grow with Asia leading the way. Consider these reports. Read More...

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Say Media Buys ReadWriteWeb to Anchor Tech Vertical
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Say Media Buys ReadWriteWeb to Anchor Tech Vertical

14y Zachary Rodgers

Say Media Buys ReadWriteWeb to Anchor Tech Vertica...

Say Media's tech channel reaches 75 million but until now lacked a known media brand to tie that audience together. Read More...

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Nexage to Run Private Mobile Ad Exchange
Media

Nexage to Run Private Mobile Ad Exchange

14y Susan Kuchinskas

Nexage to Run Private Mobile Ad Exchange

Exchange will let publishers and app developers limit advertisers and avoid channel conflicts. Read More...

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