The wireless advertising industry's dueling standards groups -- the Internet Advertising Bureau's Wireless AdCouncil and the Wireless AdvertisingIndus...
View articleIt's the new trend; when advertising giant DoubleClick Inc. sues your companyalleging patent infringement, just sue back. Read More...
View articleDeciding which language to use to communicate online is usually easy. But as the Internet truly becomes a global network, language decisions are becom...
View articleAs online shopping becomes more mainstream, the face of the online consumers, the ways they use the Web to shop, and the products they buy online chan...
View articleIn its second big agreement to beef up its new Auto Channel, America Online Inc. on Wednesday struck afour-year deal with Autoweb.com Inc.,that places...
View articleEach search engine and directory has specific requirements for a "request to be listed." Here's why it's important to verify and confirm submissions, ...
View articleUS small business spending on online transactions and purchases grew more than 1,000 percent, rising from $2 billion in 1998 to $25 billion in 1999, a...
View articleInviting consumers to "Make Yourself at Home," HomeAdvisor.com on Wednesday kickedoff its first offline campaign, in an effort to help the brand stand...
View articleWith all the talk about branding, it's hard not to think about the concept. What is branding, anyway? The look? The feel? The experience? Obviously, i...
View articleWhen you're the number-four portal in the ratings, it's hard to get your props even if most of your rivals are TV networks. While Lycos' value has inc...
View articleStart-up GoldPocket.com on Tuesdaylaunched a major marketing effort to raise awareness about a weekly onlinegame show in which it's giving away a mill...
View articleDoubleClick Inc. on Wednesday revealed the composition of its newly-formedconsumer privacy advisory board, a body the company decided to form afterbei...
View articleCollege admissions counseling site Achieva.com on Wednesday called on DDB Worldwide and DDB Digital to help itcraft a national advertising campaign. R...
View articleYou've heard them whisper about it on the streets. You've heard television business correspondents talk about it with that look of confusion on their ...
View articleThe blinding whirling pace of a start-up creates so much velocity that a vacuum encircles the company, creating an impenetrable vortex so powerful tha...
View articleFrom less than $200 million in 1999, US online grocery spending will top $8.8 billion in 2004, according to research by IDC, but it is taking a growth...
View articleThink about the book publishing business, and what image comes first to mind? How about tweedy? Tweed jackets, oriental rugs, leather chairs, wood-pan...
View articleOnline couponing site Save.com, whosebiggest investor is offline couponing powerhouse Valassis Communications,Inc., this week agreed to acquire MyCoup...
View articleOnline book retailer Barnesandnoble.com has raised thebar on itself and some upstart delivery rivals. In a major marketing pushunleashed today, the co...
View articleAnticipating the growth of Web advertising in Europe, Engage Inc.'s AdKnowledge division Tuesday deployedfour new ad server farms in Europe -- two in ...
View articleThe process of taking your prospective customers from the point of initial interest to where they become loyal, repeat customers depends heavily on yo...
View articleAdvertising firm Hiwire Inc. on Tuesdaylaunched a beta test of its ad insertion network for streaming media, asystem which allows for the targeting of...
View articleLeaders from the Group of Eight nations are meeting in Paris with Internet security experts to draft an action plan for fighting computer crime. The k...
View articleConsumers who view an ad, but do not click-through, are more likely to buyor register at the advertiser's site, than those who do click, according to ...
View articleAre portal deals dead? You might think so, to read the descriptions of these popular marketingagreements in trade and financial publications in recent...
View articleNow that you've got a clear sense of the importance of your customer data, it's time to put it to work and lay out a solid strategy for building an ef...
View articleAd-supported free ISP NetZero Inc., onMonday revealed its plans for that idle time when users are connecting tothe Internet -- 30-second video commerc...
View article