FreeRide.com and Vianet are teaming to provide video e-mail programsenabling opportunities for increased personalization, targeted messaging andhigher...
View articleBBDO Interactive this week purchased a 49percent stake in Israeli Internet and multimedia firm Goldfish and plans to add the companyto its network on ...
View articleTwo years ago at this time, affiliate marketing was flying under everyone's radar. Companies like BeFree, Dynamic Trade, Commission Junction and LinkS...
View articleThe number-one question Bill McCloskey gets asked as chairman of the Rich Media Special Interest Group is: "Hey, smart guy, what IS rich media, anyway...
View articleThe healthcare industry will reach $370 billion in online transactions by 2004, according to a report from Forrester Research. Read More...
View articleMost planners are frustrated when campaign click rates are low. What's even more frustrating is clients complaining about it when high CTRs are not a ...
View articleAd solutions firm DoubleClick Inc. Thursday made a strategic investment in cost-per-click ad network ValueClick, throwing in stock and cashworth $85 m...
View articleProduct placement: a concept familiar to us from the movies. In one story, James Bond will be driving a Lotus. In the next, he might be behind the whe...
View articleAOL MovieFone, which provides movieinformation and sells tickets online and over the phone, Wednesday inked anexclusive ticketing deal with ImaxCorp.,...
View articleGartnerGroup has come up with some pretty lofty projections for the online travel market, but consumers say they would buy all of their travel over th...
View articleAd delivery and management firm AdForce, which is majority-owned by CMGI, on Thursday teamed with Akamai Technologies, a company whoseproduct speeds t...
View articleAdKnowledge, which provides onlinemarketing management services, on Thursday said it was opening its firstEuropean office in London. Read More...
View articleIn separate studies of online holiday shoppers, Andersen Consulting found that experienced Web users had good experiences, and PC Data found home Inte...
View articleChris writes about his bafflement and cynicism regarding a new catch phrase, "the digital divide." Haven't heard of it? The digital divide refers to t...
View articleAdvertising network FlycastCommunications on Wednesday launched a newsletter network, which willallow advertisers to make run-of-network and run-of-ca...
View articleLucas OnLine, the Internet division of Lucasfilm, has chosen ad andmarketing company L90 to represent its sites to advertisers. Read More...
View articleMcAfee.com, the anti-virus and computertools provider, on Wednesday trumpeted a two-year distribution andadvertising deal with America Online,which ca...
View articleAmazon.com, the online retailer named for a river that drains an entire continent, drained the wallets of online shoppers everywhere in the fourth qua...
View articleIsraeli ISP Internet Gold thisweek inked a deal with DoubleClick to manage advertising on the upcoming MSN Israel portal. Read More...
View articleAdauction.com, a marketplace for thebuying and selling of online and other media, has addedNielsen/Net Ratings data toits site, so potential buyers ca...
View articleThere is a serious Y2K problem, after all, and it originates from Cybercash's ICVerify unit, recently victimized by a cracker-embezzler who tried to p...
View articleLoyalty and direct marketing player MyPoints.com this week partnered with About.com to build a co-branded rewardsprogram, which lets members earn poin...
View articleSean tells a cautionary tale about what happens when the pace of change overtakes us, flipping what we thought we knew upside down and changing all th...
View articleDigital Impact personalizes email marketing to help companies increase the lifetime value of their online customers. Read More...
View articleIt's the middle of 1995, and Jim and his media counterparts are sitting in a small conference room in Wired's original San Francisco office. Some craz...
View articleEver thought about checking the results of your online ad campaign whileyou're in a meeting or out at lunch? Read More...
View articleUCI Web Group, an Internet servicesholding company, this week snatched up interactive agency Third Street Interactive, continuingits roll-up strategy....
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