Intraware Inc., a provider ofInternet-based services for IT professionals, in conjunction with onlinemarketing company Gamelet, launched a promotional...
View articleMSNBC.com signed a one-year cross-marketingagreement with drugstore.com, an online source forhealth, beauty, wellness, personal care and pharmacy prod...
View articleOnline advertising solutions firm Latitude90 changed its name to L90 "in an effort to bring continuity to thecompany's brand identity." Read More...
View articleWhen you're in a relationship, the one constant element is conflict. Even if you have a perfect relationship and all parties are happy 99 percent of t...
View articleBingo.com Inc. said it launched the firstphase of its online international advertising campaign, with the 24/7 Network. Read More...
View articleInternet Profiles Corp. (I/PRO), a provider ofWeb traffic analysis and auditing solutions, opened a European headquarters,co-locating with the establi...
View articleUpscale jewelry e-commerce site Mondera.com said that Leo Burnett and its Starcom media division will behandling all advertising efforts for the site....
View articlePR professionals are in an ongoing struggle to convince senior management that PR activities legitimately move the company forward. The problem seems ...
View articleHistorians tell us there are a lot of myths concerning the Old West. The forces of big business and big government were far more powerful than we've b...
View articleBrick-and-mortar pharmacies looking to do more business online would be well served by having the local pharmacy make the delivery, according to a sur...
View articleBalet & Albert has been awarded the advertising account for fashionmall.comInc., a vertical portal devoted to shopping and fashion. Read More...
View articleUrging individual investors to "Believe in Yourself," online brokerageoperator Ameritrade Holding Corp. launched a $200 million national marketingcamp...
View articleOff-line promotion specialist Eisnor Interactive Inc. launched apromotional campaign that features ads on coffee cups for online investmentand financi...
View articleNewspaper publishers in Germany are reportedly moving to head off competitionin Internet advertising sales by forming a joint marketing organization f...
View articleAccording to Dataquest, 2.4 million households have had problems with their e-commerce orders being properly filled. Read More...
View articleOnline sweepstakes promotions company Webstakes.com named Heater Advertising as its agency ofrecord. Read More...
View articleE-mail outsourcing company Media Synergy formed a strategicalliance with Winfreestuff.com, which allows peopleto win promotional items and gathers nam...
View articleThe biggest difference between online advertising and offline advertising is in the focus. Online media is like hockey, with a focus on what happens d...
View articleWhere are you going to be when the Millennium changes? If you're like Dana's wife, or hundreds of thousands of other programmers involved in electroni...
View articleTwo years ago, most companies began to realize the importance of having an online strategy. Disney's Donald Duck became interactive, Mattel's Barbie c...
View articleLosing money was fashionable for a while, but most dot-com companies have been jolted out of La-La Land by investors. Agencies are expected to make mo...
View articleSearch engine company Northern Light Technologylaunched its first-ever broadcast and print advertising campaign. Read More...
View articleFor the first time, the official Olympics Web site will sell onlineadvertising and sponsorship opportunities for Olympic sponsors, as well asfor Inter...
View articleIf you want to see how technology is changing the way we market, look at your local, low-budget fan site. Used to be these homepages were little more ...
View articleAustralian ad serving firm Sabela Media is expanding its independent adserving, tracking and ROI analysis services to the U.S. market. Read More...
View articleThomas Middelhoff of Bertelsmann AG, the world's largest content owner, wants to protect content and create international law to control the new inter...
View articleTicketmaster Online-CitySearch reportedly has named J. Brown/LMC Group as itsagency, handling strategic planning and creative responsibilities for ana...
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