Domino's set to "revolutionise" pizza withTummy Translator app
Acquisition

Domino's set to "revolutionise" pizza withTummy Translator app

11y Huw Jenkins

Domino's set to "revolutionise" pizza withTummy Tr...

Domino’s Pizza has launched a tongue-in-cheek app which lets your rumbles of hunger do the talking. Read More...

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Social Content: The thin line between sharing and scaring
Headline News

Social Content: The thin line between sharing and scaring

11y Max Pepe

Social Content: The thin line between sharing and ...

The latest .rising leaders post comes from Max Pepe, Head of Clickwork7, who explores how marketers should instil sincerity and implant trust into you...

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Watch: Man caught seeing 50 Shades Of Grey
Video

Watch: Man caught seeing 50 Shades Of Grey

11y Huw Jenkins

Watch: Man caught seeing 50 Shades Of Grey

This man's moon-walk out of the glaring gaze of the camera lens has earned him internet stardom. Caught red-handed mate. Read More...

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(Social) Engagement Shouldn’t Just Happen on Valentine’s Day
Social

(Social) Engagement Shouldn’t Just Happen on Valentine’s Day

11y Roger Katz

(Social) Engagement Shouldn’t Just Happen on Valen...

Devising ways to engage with your social media audience shouldn't be a seasonal occurrence. These tips can help you work it into your editorial calend...

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Measurement Frameworks: Focus on the Metrics That Matter
Analytics

Measurement Frameworks: Focus on the Metrics That Matter

11y Neil Mason

Measurement Frameworks: Focus on the Metrics That ...

There is certainly no shortage of data available to marketers, but the problem is often in knowing how to structure the data to get the most out of it...

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Bad Ads Range From Annoying to Dangerous
Media

Bad Ads Range From Annoying to Dangerous

11y Chris Crawfurd

Bad Ads Range From Annoying to Dangerous

Growth in the digital publishing industry leaves the door open for ad fraud, which can vary from simply annoying to very dangerous for advertisers and...

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What Marketers Can Learn From the Oscars
Marketing

What Marketers Can Learn From the Oscars

11y Kristin Kovner

What Marketers Can Learn From the Oscars

The biggest award show of the year has a lot to teach marketers - are you ready to learn from the stars? Read More...

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Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push
Asia

Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push

11y Sophie Loras

Cathay Pacific Asks What Is #LifeWellTravelled in ...

The airline is using social media and native advertising to learn more about the digital engagement of its customers in a global campaign being rolled...

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Dove launches #SpeakBeautiful ahead of Oscars
Acquisition

Dove launches #SpeakBeautiful ahead of Oscars

11y Leighann Morris

Dove launches #SpeakBeautiful ahead of Oscars

Dove's latest campaign is inspired by a recent Twitter study that revealed four out of every five negative tweets posted on the site about beauty and ...

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LELO made a trailer you have to watch on two phones
Acquisition

LELO made a trailer you have to watch on two phones

11y Leighann Morris

LELO made a trailer you have to watch on two phone...

LELO recently launched PlayTogether: a unique new interactive campaign featuring a trailer, in order to promote the company's new venture into the fil...

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Movie Marketing Strategies Are "Fifty Shades of Social"
Social

Movie Marketing Strategies Are "Fifty Shades of Social"

11y Tessa Wegert

Movie Marketing Strategies Are "Fifty Shades of So...

The recent release of "Fifty Shades of Grey" was surrounded by a huge social media blitz, but it isn't the only film to jump on the social marketing b...

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Why in the (Digital) World Would We Need Another Email Service Provider?
Email

Why in the (Digital) World Would We Need Another Email Service Provider?

11y Simms Jenkins

Why in the (Digital) World Would We Need Another E...

A look at what two intriguing entrants could bring into a crowded and mature market. Read More...

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Photoshop's digital thank you to mark 25th birthday
Disruptive MarTech

Photoshop's digital thank you to mark 25th birthday

11y Huw Jenkins

Photoshop's digital thank you to mark 25th birthda...

Adobe's flagship picture-tweaking tool has marked its 25th birthday with a digitally enhanced thank you video, brushed with the message to "Dream On"....

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Down With the Expert, Up With the Customer
Marketing

Down With the Expert, Up With the Customer

11y Mathew Sweezey

Down With the Expert, Up With the Customer

Your customers are the ones you should really be listening to when it comes to taking advice about what works for your marketing strategies. Read More...

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Temperature-sensitive Corsa “liveposter” reacts in real time
Acquisition

Temperature-sensitive Corsa “liveposter” reacts in real time

11y Huw Jenkins

Temperature-sensitive Corsa “liveposter” reacts in...

Live weather data will trigger a new outdoor Vauxhall campaign to promote its Corsa model’s heated features. Read More...

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New Content Economy? What’s Old Is New Again!
Marketing

New Content Economy? What’s Old Is New Again!

11y Michelle Killebrew

New Content Economy? What’s Old Is New Again!

As the marketing ecosystem evolves, we can look to our past for inspiration on how to deal with the new challenges we face. Read More...

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Millennials Aren’t All Bad — If You Know How to Inspire Them
Marketing

Millennials Aren’t All Bad — If You Know How to Inspire Them

11y Alan Cutter

Millennials Aren’t All Bad — If You Know How to In...

To motivate the young workforce in your start-up, you need to think outside the box. Read More...

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Havas and NewsCred Partner to Source Content From Major News Publications
Media

Havas and NewsCred Partner to Source Content From Major News Publications

11y Emily Alford

Havas and NewsCred Partner to Source Content From ...

Havas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC. Read ...

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London Fashion Week: Burberry partners with Line to bring event to Tokyo
Acquisition

London Fashion Week: Burberry partners with Line to bring event to Tokyo

11y Huw Jenkins

London Fashion Week: Burberry partners with Line t...

Burberry is once again pushing the digital envelope ahead of London’s biggest fashion event by partnering with Line, a Japanese messaging app, to brin...

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Hunger Games code-breaking social stunt lets fans unlock unseen footage
Acquisition

Hunger Games code-breaking social stunt lets fans unlock unseen footage

11y Huw Jenkins

Hunger Games code-breaking social stunt lets fans ...

Sizmek has created a social media code-breaking scheme to allow fans to unlock deleted scenes and additional footage from the Hunger Games: Mockingjay...

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Krispy Kreme scrambles to delete "KKK" ad
Acquisition

Krispy Kreme scrambles to delete "KKK" ad

11y Huw Jenkins

Krispy Kreme scrambles to delete "KKK" ad

Krispy Kreme has apologised after a dodgy half-term branding faux pas echoed the notorious US hate group the Ku Klux Klan. Read More...

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5 Ways to Target Email Users With Display Ads
Display Advertising

5 Ways to Target Email Users With Display Ads

11y Liz Rutgersson

5 Ways to Target Email Users With Display Ads

A look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Read More...

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UK first country to cross 50% digital ad spend threshold, says study
Disruptive MarTech

UK first country to cross 50% digital ad spend threshold, says study

11y Huw Jenkins

UK first country to cross 50% digital ad spend thr...

The year 2015 will mark a major milestone in British advertising, with digital spend tipped to account for more than half of the £8bn market. The firs...

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Mobile Search and the Journey to Optimization
Media

Mobile Search and the Journey to Optimization

11y Dave Lloyd

Mobile Search and the Journey to Optimization

What do marketers need to consider to make sure they're optimizing their sites for the best mobile search experience possible? Read More...

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AdWords "Other Interests" Discontinued for More Advanced Audience Targeting
Paid Search

AdWords "Other Interests" Discontinued for More Advanced Audience Targeting

11y Lisa Raehsler

AdWords "Other Interests" Discontinued for More Ad...

Google has removed one of its original audience targeting methods on the Google Display Network in favor of more sophisticated options. Read More...

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ANZ Australia Creates Digital GAYTMs for Mardi Gras
Asia

ANZ Australia Creates Digital GAYTMs for Mardi Gras

11y Sophie Loras

ANZ Australia Creates Digital GAYTMs for Mardi Gra...

In a first for Australia's banking industry, ANZ has reinvigorated its 2014 GAYTM initiative with a digital-only media campaign and online voting elem...

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Mobile App Solutions for Chinese Hotel Users
Asia

Mobile App Solutions for Chinese Hotel Users

11y Gordon Choi

Mobile App Solutions for Chinese Hotel Users

Enhance hotel searches and bookings in China with customized mobile experiences and mobile apps. Read More...

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