The social media giant introduced a new ad solution called "product ads" today, which was created specifically to help businesses sell their products ...
View articleThe Internet video juggernaut technically rang in its 10th birthday this past weekend, but the official celebration will take place in May. How should...
View articleWhat is branding? David Brier at Fast Company describes its magic for you, so make sure to take notes. Apparently...simplicity is power. Read More...
View articleIn a smirk-defying social push, British Airways has called upon the University of Oxford's a capella viral stars - Out of the Blue - to put a smile on...
View articleThe future of social media is in ephemeral content, but the question of just how to monetize that content remains. Read More...
View articleThese tips can help marketers get consumers excited about their email marketing campaigns. Read More...
View articleBig data means different things in different regions – in China retailers are finding ways to make it useful. Read More...
View articleThe sharing economy – where people rent total strangers everything from puppies to parking spaces – is hailed as the future of commerce. What can dig...
View articleSending an email newsletter is an important part of a brand's marketing strategy. Here's a look at one company that's doing it quite well. Read More...
View articleŠKODA has launched an interactive online experience called ‘Fight for Attention’ – for the new third-generation Fabia car – using pupil eye-tracking i...
View articleBums on Seats ask a group of senior marketers their advice on how to make the jump to marketing director and head of marketing. In the chair this week...
View articleHere are some tips for how to successfully use labels and automated rules in Google AdWords to run promotions. Read More...
View articleAs the aviation industry continues its foray into digital consumer engagement, ANA Airlines has created an app called “Take Off Mode” intended to dist...
View articleTic Tac is drawing on celebrities in Singapore, Indonesia, and the Philippines to target Millennials in a design-your-own packaging contest. Read More...
View articleThere are a number of challenges to the growth of e-commerce in Southeast Asia, but that shouldn't stop any brand from having a strategy for the regio...
View articleThis hilarious stunt was pulled off to advertise Ford's new 2015 Mustang, timed for the run-up to Valentine’s Day. Hidden cameras capture a pretty "du...
View articleGreeting card company Hallmark has created a microsite featuring emotionally charged video content to drive social sharing and encourage customers to ...
View articleIn advance of his day-one keynote at this year's ClickZ Live New York, Coca-Cola's Tim Goudie chats with us about social media and storytelling. Read ...
View articleContent marketing has the ability to truly transform a business, but marketers need to be tracking the successes and failures in order to see what wor...
View articleThis Valentines day, YouTube turns the grand old age of ten, and to celebrate we've sifted through the most shared ads of the decade. Surprise, surpri...
View articleWe've fallen in love with Nonna Paola, a 78-year-old grandmother who has become an internet sensation after her son recorded her trying to talk to Sir...
View articleProgrammatic technology can be used for more than just media buying. It also allows marketers to test in a whole new way. Read More...
View articleHave you been told you've got a face for radio? Thanks to Durex's new app 'Durex Explore', this may no longer be a bad thing. Read More...
View articleA mobile strategy in Asia is essential, and getting the user experience right is just as important. Read More...
View articleChina's AliExpress is working with local Indonesian e-payment and logistics service providers for a major push into Southeast Asia's e-commerce market...
View articleApp Pins will let Pinterest users download external apps without leaving the platform. Read More...
View articleThe hashtag #WhatIsLoveIn4Words trended on Twitter in the days leading up to Valentine's Day, and many brands got in on the fun, though some were more...
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