Yoyodyne , a relationship marketingcompany based in Irvington, NY, launched Get Rich Click III , an onlinepromotion that guarantees delivery of catego...
View articleThe Globe , an online community thatclaims more than 1.2 million members, introduced "key-value targeting," anintegrated database solution for adverti...
View articleEl Segundo, CA-based ZULU-tek Inc., which recently acquired a controllinginterest in SOFTBANK InteractiveMarketing said it posted total 1997 revenues ...
View articleInternational Data Corp. and RelevantKnowledge Inc. launched ajoint venture in which IDC will incorporate data from the latter's Webmeasurement produc...
View articleInternet advertising network ADSmart unveiled a new Web advertising strategy that focuses on six key affinitygroups and representative sites within th...
View articleN2K's Music Boulevard said itwill broadcast a special ad during the 40th Annual Grammy Awards ceremonythat will allow WebTV Plus customers to link fro...
View articleIdealab!, an Internet business incubator, announced the launch of GoTo.com, a search directory that enables Websites to purchase placement within sear...
View articleNew York City-based THINK New Ideas was named global marketing and communications company of record for NetworkAssociates Inc., formerly McAfee Associ...
View articleZULU-tek Inc. issued a statement Monday saying it has been "deluged withcalls" regarding a rumor that DoubleClick Inc. is buying ZULU. Read More...
View articleGay.com in San Francisco, which describesitself as the largest gay and lesbian online community, and Rivendell Marketing , a gay and lesbianmedia plac...
View articleThe stock in New York City-based DoubleClick Inc. jumped more than 80%Friday after the company kicked off its initial public offering. Read More...
View articleAdKnowledge Inc. , a provider ofInternet marketing solutions, said its Online Advertising Report (OAR) forFebruary shows that more than 58% of Web sit...
View articleIronlight Digital and Novo Media Group said they plan to mergeby the end of March, creating a large, full service digital agency. Read More...
View articleInternet development company Media Connectionof New York (MCNY) formed a new division that will be selling onlineadvertising space for Web sites. Read...
View articleAs part of its plan to expand its services internationally, San Francisco based LinkExchange addedlanguage-based targeting to the capabilities of its ...
View articleThe Ad Age Group's Business Marketing magazine went online with its ranking of the200 most effective business-to-business Web sites across all busines...
View articleContinental Airlines has named Blue Marble AdvancedCommunications Group as its first interactive agency of record. Read More...
View articleMedia Metrix, The PC Meter Company in New York City, said it reports onnearly 6,000 Web sites in its January Trend Report. Read More...
View articleIntervista Software , a provider of3D platforms and applications, launched WorldView for Developers, an ActiveXcontrol that enables developers to embe...
View articleHow effective is the Web in branding products and services? That and othermarketing/advertising issues will be addressed in the two-day Adweek Forum,p...
View articleThe price range of DoubleClick's initial public offering,which was expected to price Thursday night for trade Friday, was increased to$16 - $17 per sh...
View articleTop marketing executives will gather in March at "The Marketing Landscape ofthe Internet: The 1998 Conference" to share insights into how business isp...
View articleMacromedia Inc. is launching an ad-backedentertainment Web site featuring online games, interactive comic strips, andanimated shorts. Read More...
View articleLycos Inc. said increased adrevenues helped push second quarter (ended Jan. 31) revenues to $12.6 million,representing an increase of 35% over the pre...
View articleOnline music retailer N2K Inc. named Kirshenbaum Bond & Partners as thefirst integrated communications agency of record for Music Boulevard, thecompan...
View articleA technology market researcher, citing a recent international survey of nearly2,000 respondents that he says highlights fundamental weaknesses in theI...
View articleDigital Equipment Corp. said its AltaVista Search Service reportedadvertising revenue on the AltaVista site increased 267% in 1997, including41% growt...
View article