Let's compare big data to a simple can of chicken noodle soup - but could data (or soup, for that matter) really be all that simple? Read More...
View articlePodcasts are experiencing new levels of popularity, so here are some ways your organization can utilize this digital format to promote your brand. Rea...
View articleFacebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Read More...
View articleBMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Read More...
View articleWith Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fa...
View articlePinterest is enhancing its Promoted Pins offering by broadening its data pool. The move is hoped to provide better targeting options for advertisers. ...
View articleClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova. Read More...
View articleWearable devices offer marketers another data layer to deliver more personalized messages. But if advertisers fail to use the data properly, they will...
View articlePlatforms like Pandora, Spotify, and Shazam know a lot about their millions of users. How does this vast amount of data impact the relationship betwee...
View articleA new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolset...
View articleIt’s the most exciting, most jam-packed, most fiscally responsible big game ad ever. Read More...
View articleThese five key competitive intelligence metrics can help your business stay ahead of the curve. Read More...
View articleAs programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective...
View articleA company that turns language into data files, Relative Insight, analyzed ClickZ's Twitter feed and then compared it to that of the platform's most-fo...
View articleIn last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might com...
View articleAs we gear up for this year's Super Bowl, it's important to consider all aspects of the consumer experience when planning for marketing around the big...
View articleThese three tips can help you bring your company to the forefront of the digital marketing scene - are you ready? Read More...
View articleOwning your own generic top-level domain (gTLD) means it's important to rethink your SEO strategy, as gTLDs will ultimately change how people search a...
View articleMarmite continues its controversial and humorous ‘End Neglect’ TV campaign, with an accompanying national crisis hotline for forgotten jars of Marmite...
View articleMeet Randall Higgins; the man behind the lens of the killcam in Call of Duty. To coincide with the launch of the new Havoc maps, the first DLC pack fo...
View articleTwitter users are now able to send messages to a select group of people, and create video content directly within the platform, moves that will likely...
View articleAs the Internet of Things grows, so does the amount of data that comes with it. Is there too much data? Absolutely not, say industry experts who belie...
View articleData specialists from Vizeum, Havas, and DigitasLBi share their advice on how to segment and test big data in order to make better-informed marketing ...
View articleWe sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marke...
View articleThe messaging app rolled out the new feature on Tuesday, named Discover, which will allow media companies to publish content for Snapchat users to con...
View articleChoose from each of the "food groups" for a balanced content strategy. Calories, for example, are similar to content data: quantifiable information ab...
View articleA new study from Mindshare indicates that almost half of respondents have tried to get better deals and offers by walking away from shopping carts or ...
View article