Putting all your eggs in one social media basket can be risky in this age when the rules of the game can change so quickly. The hub-and-spoke model al...
View articleAs marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the verge of massive transformation. Read More...
View articleIn this industry it's important to keep up to date in all areas, not just your own niche. Here are some great sites to help PPC marketers branch out o...
View articleIn a slick drive to stimulate meaningful consumer engagement, Land Rover has launched a stunning interactive storytelling campaign written by William ...
View articleChina's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google....
View articleHow effective is a company blog as part of a corporate marketing strategy? Columnist Christian Arno gives his tips. Read More...
View articleComparing the user bases of five social networks in the U.S., eMarketer found that Instagram use is growing the fastest, while more and more senior ci...
View articleWhat do Facebook, Twitter, Instagram, LinkedIn, and Pinterest have in store for the coming year? Read on to find out. Read More...
View articleThere is seemingly limitless data out there, but different data will have different value depending on what your brand deems important. Do you know wh...
View articleCongratulations to Walker Media, who have won Dixons Carphone's £90m media account, after a competitive pitch against MSix and Mediacom. Read More...
View articleMonarch launched a custom designed campaign over the Christmas period, which drove over 72,000 sign ups. What's their secret? Read More...
View articleFacebook seems to be ahead of the curve when it comes to dark social. How are they leveraging the growth of the new programmatic targeting capabilitie...
View articleBrands have a rare opportunity to lead the pack when it comes to mobile and mobile video marketing in emerging markets. Read More...
View articleFacebook reveals Work feature app, which will afford employees an ad-free, office-wide social network separate from their personal profiles. Read More...
View articleNewcastle's new pre-Super Bowl ad campaign encourages small brands to band together to create a game day commercial that will rival those of larger br...
View articleA superbowl ad space is really, really expensive, which is why Newcastle Brown has put together this clever campaign asking brands to band together. R...
View articleAfter taking a look at all the predictions for this year, here are five ways marketers can overcome the obstacles ahead of them in the omnichannel spa...
View articleThe next holiday is coming up fast, so what can you do to prepare your pay-per-click campaigns? Read on for some helpful tips. Read More...
View articleIs this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile? Read More...
View articleTake a look at this infographic put together by Nextopia discussing why people prefer online shopping - finding that consumers appreciate online's com...
View articleThese three tricks can help you enhance your social customer care, one of the touch points with the potential to create the most conversations among c...
View articleClickZ is delighted to announce its Content Takeover series. Our inaugural "One-Stop Digital" is on data-driven marketing and is happening from Januar...
View articleAs connected cars drive their way into the mainstream marketplace, marketers must adapt. Are you ready for this new opportunity? Read More...
View articleLike a disappointing Big Mac, many took to Twitter to complain about the ad's poor taste, with many finding it “crass”. Equally, many stormed social t...
View articleEmploying the services of an A-lister for your social media campaigns can be a double-edged sword. Here are some tips for generating the best exposure...
View articleIn part two of this look at programmatic buying in China, columnist Charlie Wang looks at the preferred deal models in China. Read More...
View articleDuring this year’s Golden Globes, the beauty brand launched a campaign to help consumers recreate red carpet looks through social media. Read More...
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