The last in a three-part series, this post details marketing automation best practices for those with an advanced knowledge of the subject area. Read ...
View articleFacebook advertising and sponsored posts aren't perfect, but they are the beginning of more accountability and a focus on what really matters: great c...
View articleWhen is the best time to capture the audience that's ready to spend money for Father's Day, and what are they looking to buy? Read More...
View articleResponsive email design and coding are here to stay. Whether you're a marketer, a designer, or a coder, increasing your responsive design and coding k...
View articleAdGooroo reports that about 12,700 advertisers spent more than $750 million on more than 50,000 travel-related keywords in Google AdWords in 2013. Rea...
View articleTwitter’s user base will increase rapidly in the next few years, largely driven by growth in the Asia-Pacific region. Read More...
View articleTelemetry found that 57% of 365,000 ad impressions brokered by Rocket Fuel were ‘viewed’ by automated computer programmes over the space of three week...
View articleThe sporting goods retailer is using a new social tool to help it jump into trending Twitter conversations before the moment fades. Read More...
View articleRitz-Carlton’s Six Word Wows campaign taps into a long-running internal program that celebrates the memories created at Ritz-Carlton properties, but w...
View articleMobile data is being defined and developed as we speak, so mobile is a great place for marketers to begin to take hold of their own data destiny. Read...
View articleWith all the changes coming to the email channel, it's easy to lose sight of what you need to focus on to both optimize what you're doing today and st...
View articleAlthough we now have the capability to do almost anything on our phones, there are some things that just aren't appropriate in business. Read More...
View articleThe two new updates from Google might be causing you problems, but here's how to tell what the root of your problem actually is. Read More...
View articleIf social media ad exchanges continue to push mobile retargeting forward, the industry is poised for rapid expansion. Read More...
View articleThe unbundling of Foursquare's two functionalities has led to two separate apps - Foursquare and Swarm. What does this mean for marketers? Read More...
View articleFrom someone with experience serving on digital judging juries, advice on how to help you win those coveted digital marketing awards. Read More...
View articleOmnicom has joined with Twitter in a two-year mobile-focused ad deal. Read More...
View articlePublicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem. Read More...
View articleIn the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem. Read More...
View articleSocial media: We love it, but according to recent research, it is actually turning us into psychopaths. We lie, we bully, and we're anti-social. Take ...
View articleThere's a growing community of crowdsourced remote usability testing options avaiable for marketers. Here are six of the top tools. Read More...
View articleThere have already been big changes in this first half of 2014, including an increased focus on mobile and agencies scrambling in the industry. Read M...
View articleThe portfolio of cloud-based and on-premise offerings allows clients to select a combination of products based on their needs, IBM says. Read More...
View articleChief executives want their companies to perform at optimum levels, from marketing through sales and client service. But figuring out how to best alig...
View articleDon't overlook the promise of segmentation, and don't let excuses like time and technology kill your potential. Read More...
View articleThe most recent updates to WeChat's functionality open a whole new world for marketers. Here are four ways to use WeChat to boost sales. Read More...
View articleReport creation, education, and iteration can help you optimize and better your organization. Read More...
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