What does a data-driven CMO do to stand out from the rest? Top behaviors based on insights from Domo about how to become more data-driven and successf...
View article68% of shoppers visited Amazon to research, compare, and purchase online, up from 50% last year. Key research findings on the changing role of search....
View articleHead of marketing and comms at TCS on how marketers can think about their data differently and use it to transform digital marketing experiences. Read...
View articleSnap's shares are up 150% since last year, and more brands are using the platform. What's next for marketers and marketing strategy on Snapchat? Read ...
View articleFocusVision is out with new AI-enabled functionality to automatically generate surveys on their Decipher survey and research platform. Read More...
View articleOnly 4% of marketers are measuring ROI over a period of six months or longer, across an entire average B2B sales cycle, according to a report out toda...
View articleGoodwill has used AdTheorent for predictive mobile ads based on a cost per incremental visit (CPIV) pricing model, to deliver a 470% lift in visits. R...
View articleHighlight reel from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights. Re...
View articleWe look back at the top six social media trends from 2019, how they've shaped our martech buying decisions, and what they imply for the future. Read M...
View articleCheetos is working with avatar marketing company Genies for a creative Halloween campaign with various celebrities. Managing Director at Genies speaks...
View articleIn this case study, we hear from Senior Director of Frontline & Customer Experience at T-Mobile on the work they're doing with Medallia Experience Clo...
View articleFrom August 27, 2019, Google blocked ads from sellers who weren’t listed in app-ads.txt files. CEO of SmartyAds, Ivan Guzenko discusses if they pose a...
View articleVP of Strategic Partnerships at LiveRamp talks about the future of programmatic advertising and data-driven decision-making to better reach consumers....
View articleMastercard's SVP of Global Digital Marketing, Guillaume Conteville, discusses optimizing for voice search and his upcoming session at the Search Summi...
View articleDesign platform Canva announced new funding at a new valuation of $3.2 billion, making them one of the most valuable female-led tech startups in the w...
View articleCase study into how the Qualtrics Experience Management Platform helped communications company CenturyLink improve customer experience and reduce chur...
View articleTru Optik is out with a new solution called Privacy.TV that will let users opt-out of having their collected data used for audience-based ad targeting...
View articleA new report from Selligent explores how 5000 global consumers feel about personalization, privacy, brand interactions, voice assistants, and more. Re...
View articleVP of creative services at Shuttlerock shares an overview of where we are with cutting-edge tech for social video ads like 3D, 360-degree video, and V...
View articleWe caught up with Moz’s CEO, Sarah Bird and VP of R&D Rob Bucci to learn about what they’ve been working on with Moz Local, and trends they’re seeing ...
View articleA new survey reveals user behavior of Instagram users in the US, UK, and France. How can brands shape their IG video marketing strategy accordingly? R...
View articleIn the first half of 2019, DTC OOH spend was up 7 percent, to $4.6 billion. But, many of these advertisers are making consequential mistakes in their ...
View articleKubient has released what it says is the first end-to-end RTB marketplace for DOOH locations, including closed-network video screens in bars and resta...
View articleWhen it comes to consumer data privacy issues, how secure are cloud-based solutions versus on-premise? What are common pitfalls where businesses might...
View articleAdobe's recently released Email Usage Study for 2019 reveals new insights about consumer habits and preferences around receiving marketing emails. Rea...
View articleOn Tuesday, digital asset management company Bynder announced the release of two new features, Digital Brand Templates and Brand Guidelines, to give m...
View articleWurl is out with AdPool, a marketplace for Connected TV ads. CEO Sean Doherty told ClickZ that, to his knowledge, this is one of the few marketplaces ...
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