Reebok launches #HuntThePump Instagram campaign
The Hunt The Pump campaign invites users who follow @zpump_startingline to a virtual treasure hunt run around San Francisco in a bid to promote new trainers and collect more followers.
The Hunt The Pump campaign invites users who follow @zpump_startingline to a virtual treasure hunt run around San Francisco in a bid to promote new trainers and collect more followers.
Sports brand Reebok launched an online treasure hunt on Instagram last week in a bid to promote its new Reebok ZPump Fusion trainers.
The Hunt The Pump campaign invites users who follow @zpump_startingline to a virtual treasure hunt run around San Francisco.
Users will see a grid of photos with the Reebok Pump logo hidden within one of the panels.
Observant users will be transported to the next destination on the virtual run after liking the photo and clicking on the hidden logo.
The Where’s Wally-style stunt concludes with the chance to win a pair of Reebok ZPump Fusion trainers if they reach the finish line on their virtual run.
Yan Martin, Reebok’s vice president for comms globally, said: “Hunt For The Pump is an original and creative way for Reebok to use Instagram to reward the running community and have some fun with the platform.
“San Francisco is one of the greatest running cities in the world and Hunt For The Pump showcases some great landmarks featured in the images.”
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