Robotic impressions: Bots view Mercedes-Benz online campaign more than humans
Telemetry found that 57% of 365,000 ad impressions brokered by Rocket Fuel were ‘viewed’ by automated computer programmes over the space of three weeks.
Telemetry found that 57% of 365,000 ad impressions brokered by Rocket Fuel were ‘viewed’ by automated computer programmes over the space of three weeks.
Computer bots viewed the latest Mercedes-Benz online advertising campaign more than humans, according to an ad fraud company.
Telemetry found that 57% of 365,000 ad impressions brokered by Rocket Fuel were ‘viewed’ by automated computer programmes over the space of three weeks.
The Financial Times has reported that the ads were placed a fraudulent websites by the ad tech company Rocket Fuel.
Mercedes said that it and its advertising partner, Merkley & Partners, have received a refund from Rocket Fuel following the incident.
Rocket Fuel has responded to the claims in a blog post – rubbishing “sensational headlines” and affirming their “aggressive posture to screen bots”.
“We reject approximately 40% of all ad space daily due to its failure to pass our own bot and brand-safety screens,” said the post.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceScent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longe...
View articleNew partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...
View articleLeading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...
View article30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...
View articleA good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...
View articleOracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...
View articleHow customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
View articleA new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
View article
Leave a Reply
You must be logged in to post a comment.