Ryanair embraces digital marketing with new revamp
Low-cost airline Ryanair has finally jumped on the digital bandwagon to reveal a new website and digital marketing strategy, which sees the company make use of social media for the first time.
Low-cost airline Ryanair has finally jumped on the digital bandwagon to reveal a new website and digital marketing strategy, which sees the company make use of social media for the first time.
Low-cost airline Ryanair has finally jumped on the digital bandwagon to reveal a new website and digital marketing strategy, which sees the company make use of social media for the first time.
As well as the new @Ryanair Twitter page, the company has also announced a new mobile app, free to use and download from Tuesday October 1st.
Ryanair chief executive Michael O’Leary explained: “Our primary focus this winter will be to significantly invest in, and improve, the Ryanair.com website, our mobile platform and our interaction with passengers using social media.
“We are pleased to remove Recaptcha from November for individual passengers, although the security feature will remain in place for high volume or multiple IP addresses in order to deter larger travel agents, screenscrapers and others who flood our website seeking fare quotes, and diminish our website’s accessibility for individual passengers.
“This winter will also see a rolling programme of development to improve the Ryanair.com website, make it easier for passengers to navigate, quicker for them to locate our all-inclusive price quotes, identify availability of our lower fare promotions and book Ryanair’s great fares for themselves and their families.
“These improvements will be accompanied by a new digital marketing strategy which will see Ryanair switch a significant proportion of its marketing budget from old to new media, with a particular focus on mobile and social media platforms,” O’Leary added.
Regularly engaging with customers via social media is a good way of building a loyal customer base, which may be another reason for Ryanair’s latest developments. After coming bottom of a Which? survey of the top 100 British brands and receiving numerous complaints from customers regarding fines for hand luggage and other similar issues, this greater attempt to converse with customers may help improve their image.
Not that I’d ever use RyanAir but now I would worry about them having a social strategy! I wonder if they’ll automatically tweet and share your bookings via social networks and then charge you to unlike their page and to not have your personal data shared on their networks?? shifty lot!