Sean Bean makes wishes come true in new Fairy campaign

We’ve seen him beheaded in Game of Thrones and give up his life in a bid to protect hobbits in Lord of the Rings, and the teaser ad for Fairy’s new campaign is no less challenging for Sean Bean, who is seen dodging laser-eyed T-Rex’s in a bid to fulfil a child’s wish to direct the film star.

Created to mark the tenth anniversary of Fairy’s support for the Make-A-Wish Foundation, Bean is also seen escaping pirates and jumping from a monumental explosion of pork pies (naturally).

http://youtu.be/ejJCioeHTEM

The commercial is due to be broadcast on 4th November and will be enhanced by a digital PR and social media campaign, as well as cinema advertising and in-store, branded Fairy bottles. If there’s anyone bound to spice up the dish-washing duties, Sean Bean is surely the right man for the job.

“This is the 10th anniversary of Fairy’s partnership with Make-A-Wish Foundation and this year, more than ever, we really wanted to capture the magic of the work the charity undertakes,” said Will Herbertson, Fairy Brand Manager UK.

“The children that Make-A-Wish grant wishes to spend so much of their time visiting doctors and hospitals and receiving treatment – doing things they have to do – and what Make-A-Wish provides is a day where they can finally do what they want. It has been a lot of fun bringing to life a nine year old boy’s wish to call the shots.”