As the industry continues to evolve, publishers must adapt to the changing landscape. Here are eight of the biggest challenges publishers are facing r...
View articleThere are still many myths surrounding the world of mobile advertising. Here are five of the most common ones, and a look at what the truth really is....
View articleWhile the definition of a PPC expert may differ depending on who you ask, there are some basic characteristics that most everyone can agree upon. Read...
View articleNow, Google AdWords users can create HTML5 content for mobile using Google Web Designer and upload directly to Google Display Network campaigns. Read ...
View articleGoogle have announced that Google X is developing a system of drones to deliver goods: Project Wing. Check out the test video. Read More...
View articleAs is evident from the guest lists at industry conferences across the country, business intelligence (BI) and marketing analytics are converging. What...
View articleAmazon's new ad platform, Amazon Sponsored Links, could have a huge impact on the pay-per-click (PPC) advertising world. What will this mean for marke...
View articleAs Mozilla prepares to launch Sponsored tiles across Firefox channels, the company also says it remains committed to trust and transparency. Read More...
View articleBrands are continuing to look to Twitter as a marketing tool and are taking their strategies even further by embracing the innovative, interactive cap...
View articleThere are many similarities between the work of a detective and the work of a digital analyst. Here is a look at some of them, with some words of wisd...
View articleThe Ritz-Carlton is looking to bring its signature luxury to mobile users by making it easier for them to check in and out with mobile check-in, among...
View articlePayday is a joyous word. Like sleigh bells at Christmas time the occasion evokes emotions of joy, excitement and relief for many. How should you adapt...
View article"Mobile Internet" isn't just one thing - it's really an umbrella term for many different devices, operating systems, media channels, and network techn...
View articleA successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engagin...
View articleCreating innovative purchasing systems to better reflect people's online behaviors can have greater influence than forcing users into a single "buy" o...
View articleThe success of companies like Uber shows that there is room in the industry for innovation and growth. What can your business learn from the mobile sh...
View articleAfter several disappointing years, chief marketing officers (CMOs) are finally seeing marked improvement within the industry. Read More...
View articleIn a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers...
View articleTinder's massive growth, due largely to its mobile-first approach that appeals to Millennials, is bringing new life to the online dating industry. Rea...
View articleA look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Read More...
View articleMarketers must remain user-centric in order to earn conversions on Facebook. Posts that generate the most interaction and engagement will be the ones ...
View articleBy utilizing mobile direct response ads driven by big data, marketers can take advantage of a valuable trend and significantly increase their return o...
View articleAdvancements in technology are giving marketers the ability to attribute revenue to specific parts of their advertising efforts. Here are four ways in...
View articleAlthough many have said email is dying, there are just as many who insist it's here to stay. Here are four ways you can keep your email marketing camp...
View articleBy using existing metrics and subscriber behavior to remarket to your consumers, your email marketing campaigns can become much stronger and more effe...
View articleWhile they may not be looking for advanced solutions, small businesses can benefit from many simple, free marketing automation tools. Here's a look at...
View articleThe Bing Product Ads marketplace is still developing, so here are 10 tips to help you succeed, including advice on setting up for success, optimizatio...
View articleWhile cross-channel integration is popular, it often still makes sense to ask yourself the question, should I be trying to integrate my efforts in thi...
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