Paul Hoskins, executive chairman and founder of Precedent, explains why organizations need to look to the power of "digital transformation" in order t...
View articleA study shows that marketing departments have lots of room to improve when it comes to employee engagement. Technology, and specifically marketing aut...
View articleFollowing a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts wi...
View articleThese three analytics fixes, while they may be tricky to implement, are essential to helping you better manage your campaigns and your business as a w...
View articleAs programmatic continues to gain ground in the ad-tech industry, some marketers are wary of its shortcomings. Here's why programmatic buying is actua...
View articleMaximizing SEO and paid search, as well as getting the most out of local search results and Web and Google analytics, is essential for effective hotel...
View articleThe latest in a series of online magazines with which Yahoo is rebranding itself, Yahoo Style has ads that blend in with its fashion features. Read Mo...
View articleMultiple sources report that Apple is set to launch mobile payments for iPhone on September 9. Will the prospective move knock Google off its throne? ...
View articleNow that the ALS Ice Bucket Challenge has reached its zenith, it's time to look at what other brands can learn from its massive success. Read More...
View articlePublishers should maintain an open, ongoing dialogue with their ad providers to make sure they are able to jump on new opportunities when they arise. ...
View articleBlogs are still important tools for brands because they allow marketers to maintain full control of their content, and the analysis they can run on th...
View articleWhen it comes to brand publishing, the debate between online aggregation versus original content is an ongoing dilemma. Read More...
View articleAs the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF gene...
View articleThe new feature gives marketers more space to promote their products and separate themselves from competitors. Read More...
View articleOnline orders saw a mini-peak in July that was 14% higher than last year, showing positive signs for a strong year – according to new figures. Read Mo...
View articleThe new platform makes Instagram shopability easier for companies and consumers alike, but is one link enough? Read More...
View articleNative advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. ...
View articleRecent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruitio...
View articleAmazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? R...
View articleGroupon's time-based booking allows businesses to offer deals that act as reservations, allowing merchants to fill off-peak hours and lure new custome...
View articleIn a bid to make Asda’s range of groceries more “shoppable”, customers could soon be given the option of buying products featured alongside the superm...
View articleThe mobile messaging app known for its vanishing photos is reportedly leaning toward monetization for the first time. Read More...
View articleThere are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help m...
View articleIn today's digital ecosystem, marketers must align their SEO and social marketing practices in order to design an effective overall marketing strategy...
View articleMaximizing the benefits of search engine optimization begins when integrating it across departments. Read More...
View articleThe museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you ...
View articleA recent survey shows that 73 percent of back-to-school shoppers are using mobile Internet for nearly every part of their back-to-school shopping proc...
View articleConsumers' lives are becoming more and more fast-paced. How can marketers keep up with a customer base that expects everything to be taken care of "no...
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