This extensive holiday checklist will give you an idea of what you need to focus on to ensure you have a successful holiday marketing season. Read Mor...
View articleAs marketers, we need to think carefully about how we can maintain a balance of using data to improve the customer experience while also allowing for ...
View articleHallowed Halloween traditions can teach marketers a thing or two about best practices for email marketing campaigns. Read on to find out what you can ...
View articleThe global payment company has launched a new travel-centric cross-channel campaign to persuade Americans to take their well-earned time off. Read Mor...
View articleSainsbury’s has been left red faced after a staff member stuck up a poster (intended for employees only) suggesting that they encourage customers to s...
View articleSequencing your digital marketing content allows you to lead the consumer through a highly engaged experience with progressively branded messaging, ul...
View articleFacebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach. Read ...
View articleFollowing on the heels of the Guardian and Metro UK, News UK has developed a Creative Content Unit to focus on native advertising for the digital vers...
View articleAs rumors swirl about a Salesforce Analytics Cloud product, what will this mean for the digital marketing ecosystem? What analytics players will be af...
View articleMarketing automation can be an effective tool in combating the problem of abandoned shopping carts. Use the technology to determine how you can increa...
View articleIn today's "sharing economy," understanding the importance of an application programming interface (API) for your business is essential. Read More...
View articleAmazon has a new hashtag feature with Twitter which lets customers add items to their Amazon Wish List without leaving the social network. Read More...
View articleBrands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing...
View articleIf you're using the technology correctly, programmatic marketing can't be broken down into neat and tidy categories. This makes the process of pigeonh...
View articleIf you focus on these seven planning ideas, you will be on your way to ensuring successful digital campaigns. Read More...
View articleNow that Google Authorship is no more, we take a look back at why Google ended the program, what it was supposed to accomplish, and what comes next. R...
View articleMany marketers are still struggling to adopt unsubscribe best practices in their email programs. Here is a look at three of the most important things ...
View articleAs the mobile space continues to evolve, the industry needs to adapt "better creative standards" in order to create successful campaigns. Read More...
View articleSears' Shop Your Way allows customers to make returns and exchanges from inside their vehicles by integrating the company's website, mobile app, and b...
View articleTo improve the results of your content marketing efforts, apply an analytics-based approach that focuses on channel and format as much as topic. Read ...
View articleBefore the holiday email marketing season gets into full swing, here are some tips for gently welcoming your customers to the festive time of year wit...
View articleThe study highlighted the importance of having a smooth e-commerce capability and that brand-loyal shoppers are happy to redirect traffic elsewhere in...
View articleApple's iPhone 6 and the Apple Watch give marketers yet another compelling reason to improve their mobile video strategy and embrace the new technolog...
View articleOnly 32 percent of retailers plan to invest in mobile commerce this holiday season, despite it being defined as a "competitive weakness." Read More...
View articleLast week, Christopher Ratcliff from Econsultancy took to Twitter, posing as an 'innocent' customer and asked 20 of the UK’s top retail brands a varie...
View articleWearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'market...
View articleWestern ad tech companies make some common mistakes when entering the Chinese market – here are some of the most common ones. Read More...
View articleOnline video revenue has increased to 23% in the in the second quarter of 2014 compared to the same time last year, yet represents the slowest growth ...
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