In the first of a five-part series, we look at how you can design a comprehensive and strategic marketing plan for your start-up. Read More...
View articleWith the launch of the new #AmazonCart, it seems more likely than ever that social online shopping services are the future of e-commerce. Read More...
View articleGoogle scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Read More...
View articleAn updated list of the things you need to be measuring on your website, including online maturity, insight generation, and data quality. Read More...
View articleLet's get you acquainted with the major offerings from China's largest e-commerce giant and explore how it is poised to transform the marketing landsc...
View articleTwo new apps from Kellogg’s and Marriott highlight the problem of discovery for marketers when rolling out branded apps. Read More...
View articleKeeping a firm grip on the pulse of your company’s online presence is essential to feed the social intelligence of your brand – however a simple and o...
View articleThe new partnership will simplify the digital advertising experience for marketers in a number of ways, including improved workflow and increased glob...
View articleEach brand needs to approach their marketing efforts with a digital mindset. Here are four ways to ensure that every brand-building opportunity includ...
View articleGone now are the days when agencies can simply deliver advertising or other media campaigns and let them run their course. Agencies must deliver on ne...
View articleNew rigid standards for email authentication mean that marketers need to adjust their tactics in order to reach potential customers' inboxes. Read Mor...
View articleAllegiance to your brand begins again with every experience, from word-of-mouth mentions to small social objects like status updates that are passed ...
View articleA look at why people care so much about click-through rates for pay-per-click advertising. Read More...
View articleAlthough card-linked marketing has proved to be an efficient strategy, it is underutilized by chief marketing officers, says a study from Bank of Amer...
View articleAs Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Read More...
View articleIf you don't take the time to make sure these email basics are covered, your more advanced email marketing strategies may suffer. Read More...
View articleThere's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Read More...
View articlePersonalized content is good for you, apparently. Read More...
View articleSoon, brands will be able to run ads on Tinder – will users respond favorably? Read More...
View articleMaintaining a balance between brand messages and personal opinions and experiences on social media can be tricky. Here are some tips for avoiding acci...
View articleAfter buying four marketing-related companies in less than 18 months, Oracle president Mark Hurd outlined the company's vision for an integrated Marke...
View articleThis column comes in video form, with a visual explanation of how to design high-converting landing pages for mobile. Read More...
View articleOver two thirds (68%) of 4G users feel that faster access to the internet encourages them to make more purchases from their smartphone, according to r...
View articleThe study sought to find out if mobile ad extensions made a difference in click-through rates on mobile devices. Read on to learn the results. Read Mo...
View articleTinder, the finger-swiping dating app, is looking to monetise its popularity through introducing native advertising, in a move described as “only a ma...
View articleHaving an email marketing strategy is a very important part of a successful business. Here are some clues that you may not have a developed strategy ...
View articleMany mobile marketers still rely on crude segmentation methodologies when we should be targeting and segmenting with the benefit of today's audience s...
View articleContent is now seen as an expense by many C-levels. In order to be seen as an investment that will yield positive returns, it must be developed, manag...
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