Twitch: It’s More Than a Game
Media

Twitch: It’s More Than a Game

12y Frank Sinton

Twitch: It’s More Than a Game

It's clear YouTube isn't playing around with its rumored acquisition of Twitch. This goes far beyond gaming, and YouTube would gain a great deal of mu...

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5 Ways to Eliminate Wrong Data in Your Marketing
Automation

5 Ways to Eliminate Wrong Data in Your Marketing

12y Ramon Ray

5 Ways to Eliminate Wrong Data in Your Marketing

It's important to keep your data as clean and neat as you can. Your customers will love getting communication from you that has their proper informati...

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Mr. Webb and the Google Car: Out for a Spin
Marketing

Mr. Webb and the Google Car: Out for a Spin

12y Andrew Edwards

Mr. Webb and the Google Car: Out for a Spin

A look at what riding in a driverless Google Car could be like. Read More...

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How Can Brands Fight Online Video Fraud?
Media

How Can Brands Fight Online Video Fraud?

12y Lisa Lacy

How Can Brands Fight Online Video Fraud?

In order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third partie...

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5 Free Online Marketing Tips to Capture the Attention of Your Target Market
Marketing

5 Free Online Marketing Tips to Capture the Attention of Your Target Market

12y Tim Nichols

5 Free Online Marketing Tips to Capture the Attent...

There are free online marketing methods you can use to get your business noticed - all you need is time and a little creativity to put them in motion....

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Protesters Take Aim at Chevron With #AskChevron Promoted Tweets
Marketing

Protesters Take Aim at Chevron With #AskChevron Promoted Tweets

12y Lisa Lacy

Protesters Take Aim at Chevron With #AskChevron Pr...

The #AskChevron tweets seek to draw attention to the sponsoring activist group’s environmental concerns and could be a sign of things to come for bran...

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Facebook Reducing Visibility of Auto-Posts in News Feed
Social

Facebook Reducing Visibility of Auto-Posts in News Feed

12y Ashley Zeckman

Facebook Reducing Visibility of Auto-Posts in News...

Automatically posted updates will start to show up less and less in consumers' news feeds. How will this affect your digital marketing strategy? Read ...

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Why Declining Organic Facebook Reach Is Good for Social Media Marketers
Social

Why Declining Organic Facebook Reach Is Good for Social Media Marketers

12y Krista Neher

Why Declining Organic Facebook Reach Is Good for S...

Facebook advertising and sponsored posts aren't perfect, but they are the beginning of more accountability and a focus on what really matters: great c...

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Responsive Design and Coding for Non-Techies
Email

Responsive Design and Coding for Non-Techies

12y Jeanne Jennings

Responsive Design and Coding for Non-Techies

Responsive email design and coding are here to stay. Whether you're a marketer, a designer, or a coder, increasing your responsive design and coding k...

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Brits love consuming (via) tablets
Insights

Brits love consuming (via) tablets

12y Huw Jenkins

Brits love consuming (via) tablets

British audiences are more likely to view digital video ads on tablet devices when compared to their American and European counterparts, according to ...

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4 Ways to Prepare for the Future of the Inbox
Email

4 Ways to Prepare for the Future of the Inbox

12y Margaret Farmakis

4 Ways to Prepare for the Future of the Inbox

With all the changes coming to the email channel, it's easy to lose sight of what you need to focus on to both optimize what you're doing today and st...

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What Foursquare’s Swarm App Means for Businesses
Marketing

What Foursquare’s Swarm App Means for Businesses

12y Angie Pascale

What Foursquare’s Swarm App Means for Businesses

The unbundling of Foursquare's two functionalities has led to two separate apps - Foursquare and Swarm. What does this mean for marketers? Read More...

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6 Tools for Cost-Effective Website Usability Testing
Acquisition

6 Tools for Cost-Effective Website Usability Testing

12y Tim Ash

6 Tools for Cost-Effective Website Usability Testi...

There's a growing community of crowdsourced remote usability testing options avaiable for marketers. Here are six of the top tools. Read More...

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Half of smartphone owners are now using their devices to ‘showroom’
Insights

Half of smartphone owners are now using their devices to ‘showroom’

12y Huw Jenkins

Half of smartphone owners are now using their devi...

Smartphone owners are also increasingly using their mobiles to read customer or product reviews when in store (47%) as well as price checking other re...

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Organic Reach Is Temporary: 4 Big Insights Shaping 2014
Social

Organic Reach Is Temporary: 4 Big Insights Shaping 2014

12y Marko Muellner

Organic Reach Is Temporary: 4 Big Insights Shaping...

There have already been big changes in this first half of 2014, including an increased focus on mobile and agencies scrambling in the industry. Read M...

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IBM Launches ExperienceOne for Connected Sales and Marketing
Automation

IBM Launches ExperienceOne for Connected Sales and Marketing

12y Lisa Lacy

IBM Launches ExperienceOne for Connected Sales and...

The portfolio of cloud-based and on-premise offerings allows clients to select a combination of products based on their needs, IBM says. Read More...

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What Role Can C-Levels Play in Marketing and Sales Alignment?
Automation

What Role Can C-Levels Play in Marketing and Sales Alignment?

12y Kevin Miller

What Role Can C-Levels Play in Marketing and Sales...

Chief executives want their companies to perform at optimum levels, from marketing through sales and client service. But figuring out how to best alig...

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4 Ways Brands Can Use WeChat for Sales
Asia

4 Ways Brands Can Use WeChat for Sales

12y Chris Baker

4 Ways Brands Can Use WeChat for Sales

The most recent updates to WeChat's functionality open a whole new world for marketers. Here are four ways to use WeChat to boost sales. Read More...

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The 5 Myths of Automated Marketing
Automation

The 5 Myths of Automated Marketing

12y Steve Denner

The 5 Myths of Automated Marketing

Many marketers think the benefits of marketing automation are straightforward. But is implementing an automated marketing solution really that simple?...

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Did The New York Times Leak Jettison All Publishing Forward?
Media

Did The New York Times Leak Jettison All Publishing Forward?

12y Jeanniey Mullen

Did The New York Times Leak Jettison All Publishin...

The leak of the newspaper's Innovation Report means that every publisher now has an opportunity to improve, or at least be aware of the state of publi...

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Adidas to Customize Shoes With Instagram Photos
Marketing

Adidas to Customize Shoes With Instagram Photos

12y Yuyu Chen

Adidas to Customize Shoes With Instagram Photos

By leveraging the wealth of social content on Instagram, Adidas will incorporate consumers’ digital experiences into its new line of sneakers. Read Mo...

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Rocket Fuel announces integrations with leading video networks to bring the power of Big Data & artificial intelligence to brands
Media

Rocket Fuel announces integrations with leading video networks to bring the...

12y Huw Jenkins

Rocket Fuel announces integrations with leading vi...

Rocket Fuel, a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced integrations with video a...

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Lithium Reveals Roadmap for Klout Integration
Social

Lithium Reveals Roadmap for Klout Integration

12y Susan Kuchinskas

Lithium Reveals Roadmap for Klout Integration

The new features based on Klout technology will allow Lithium to accelerate its move into providing consumer insights to its customers. Read More...

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Bad Reputation by Association – Hidden Dangers for International Search Marketers
Asia

Bad Reputation by Association – Hidden Dangers for International Search Mar...

12y Motoko Hunt

Bad Reputation by Association – Hidden Dangers for...

Although many business owners diligently follow common international expansion best practices, they need to make sure they do their homework in order ...

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Should you care about Twitch? Yeah, probably
Disruptive MarTech

Should you care about Twitch? Yeah, probably

12y Leighann Morris

Should you care about Twitch? Yeah, probably

What would YouTube and Google want with a website known for streaming video games? It is a question that many are asking after we learnt that the tech...

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Internet Week Shines Light on Digital Video’s Progress and Mobile Advertising’s Emergence
Media

Internet Week Shines Light on Digital Video’s Progress and Mobile Advertisi...

12y Paul Bremer

Internet Week Shines Light on Digital Video’s Prog...

Consumers adopting multiple entertainment devices and content providers putting forth the effort to provide them with ultimate convenience assure that...

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Defining Success for Email Programs
Email

Defining Success for Email Programs

12y Kara Trivunovic

Defining Success for Email Programs

There are different ways to define success for email marketing campaigns, but what do they all mean, and which is the best for your company? Read More...

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All the Information in All the World
Analytics

All the Information in All the World

12y Andrew Edwards

All the Information in All the World

Behavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers, ...

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