The social network will also begin to tell advertisers what apps consumers have downloaded in an effort to better target users with personalized ads. ...
View articleData-driven marketing isn't just the strategy du jour, but the future of online advertising, and marketers need to get on board. Read More...
View articleContent is no longer novel; just having it provides no value to consumers. Marketers must produce content that adds value in order engage customers. R...
View articleThe development of meaningful key performance indicators (KPIs) is often critical to an organization's success, as it sets the tone and the agenda for...
View articleTrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status updates, as well as ho...
View articleThe growing investments in content marketing should be carefully scrutinized within a framework that optimizes the ROI of the content spend. Read More...
View articleThere are many challenges that come when attempting to transform a legacy brand into a modern customer-focused organization. Here are some tips for ma...
View articleThe old rules just aren't enough anymore. Here are six more tips for creating a great and effective B2B website. Read More...
View articleAt its core, conversion optimization is all about psychology. Make sure you understand how people think and what motivates them in their decision-maki...
View articleA photo-sharing campaign for Jack Daniel’s Tennessee Honey Whiskey has returned for a second summer with new elements to make it easier for Millennial...
View articleSocial media is the beating heart at the centre of most digital strategies, however monitoring the tool and bringing data to life can prove trickier ...
View articleMolson-Coors owned beer brand Coors Light has launched a multi-channel #DontWait campaign which offers consumers the chance to bid for a range of "adv...
View articleThis guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare...
View articleThe McDonald’s GOL! app is an augmented reality campaign on a global scale and should help drive AR awareness, experts say. Read More...
View articleDon't drag your feet on upgrading to Google Shopping Campaigns. Once you've upgraded to the new system, you'll wonder why you didn't do it sooner. Rea...
View articleTwitter's changes are good for brands and nice for consumers, but for me, it's just not what I signed up for, and that's on me to rationalize. Until t...
View articleOn the fifth birthday of Google’s "strongest” threat – how is the alternative search engine performing? And what impact is the colourful engine having...
View articleThe next time you see a pattern, a connection, or a correlation, remember that you may not be the best person to determine if it passes the smell test...
View articleLong scrolling pages are often able to engage visitors with a stimulating visual design, which most likely will lead to higher conversion rates over t...
View articleIt's important to quantify the value of paid search, and the components that make paid search so successful (granularity, the ability to make quick ch...
View articleThe use of advanced analytics in marketing has been fundamentally stifled by challenges related to data silos. Marketers need to get all their data sc...
View articleThere are several features in both Google AdWords and Bing Ads that can not only save time, but also improve efficiencies across the board. Read More...
View articleIt takes a focused organization of resources and varying degrees of standardized processes to ensure consistency. And above all, it takes a concerted ...
View articleInvest in social by first taking stock of your social media presence, then making sure you have a timely customer engagement strategy, and finally by ...
View articleThe country is now leading the way in terms of mobile technology in many respects, including hardware, software, and social networks. Read More...
View articleDeveloping a simple preference center will balance the need for customers to make choices and for marketers to present new ideas and offerings. Read M...
View articleTablets, which continue to eat up market share, are not just "middle of the road" options when it comes to design. They offer a "medium-sized" view th...
View articleAs subscribers continue to evolve the ways they engage with the inbox, it is up to us as marketers to facilitate a positive experience that enhances t...
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