When it comes to mobile, location is just as important as timing, but there's still a lot of work to be done until marketers have a firm grasp on loca...
View articleAs the lines continue to blur between customers' online and offline retail worlds, marketers must up their games and offer customers a "joined-up" mul...
View articleA new report from Nielsen shows that video on demand, or time-shifted content, is a fast-growing part of the television ecosystem, providing new and e...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during June. Read More...
View articleIt's time for marketers and their partners to work together to enhance email and e-commerce programs. How can you connect the seemingly separate group...
View articleA joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should ...
View articleYouTube food content proves to be extremely popular with Millennials. This translates to huge opportunities for brands that can connect with this hung...
View articleThe location-based platform will charge certain businesses for access to its check-in information, a move that indicates social data is becoming more ...
View articleNow, publishers who use MoPub can manage multiple native ad networks instead of just a single ad source. Will this new feature pose a threat to Facebo...
View articleUsing Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testi...
View articleThe move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges...
View articleIt can be tricky to come up with quality copy when writing with SEO in mind. Here are some tips and tricks to help marketers create engaging and effec...
View articleThe keynote at the Google I/O conference introduced loads of new technology from the tech giant, giving advertisers more and more opportunities to rea...
View articleWith its advances in native advertising, Yahoo isn't just providing a platform on which to experiment, but inspiring native campaigns that marketers c...
View articleIn order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands...
View articleThe combination of a social automation tool and a full understanding of its limitations, used in conjunction with the new advertising options from the...
View articleBy contrasting and comparing upcoming holidays, and the likely behaviors that go along with them, we can gain an interesting and valuable look at the ...
View articleA review of the BIME Analytics software-as-a-service offering, which proves to be a very impressive platform for analysts. Read More...
View articleHere are a few signs that can indicate whether your email program is contributing to a smooth or a bumpy ride for your customers. Read More...
View articleWhile there are many things you should ask a potential retargeting vendor, these eight fundamental questions are the right place to start. Read More...
View articleUser reviews, or social proof, can help build trust in your business, but there's a right way and a wrong way to apply social proof to your website. H...
View articleSocial media is inherently "rich," but it is more than 75 percent mobile, which presents a slew of new challenges for marketers. How can we embrace so...
View articleWebinars are a great example of how marketers can take traditional campaigns and transform them into something sales can use in the inbound marketing ...
View articleEmail innovation is clearly alive and well. Leverage the opportunities available to marketers to put some life back into your email campaigns today. R...
View articleHere are some tips and tricks for earning a higher ranking for your video on YouTube, including optimizing video tags and encouraging comments. Read M...
View articleIn order to deliver more relevant content, Facebook has improved its video rankings to include factors such as whether a user has watched a video. Rea...
View articleData has revealed that around one-third of Millennials reported buying something they didn’t need or want just to earn points or increase membership s...
View articleThe US and the UK share a 'special' relationship, and have pretty similar media markets - so how do they compare in the hands-on media device war? Rea...
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